I know theaters aren't required to show a film for 45 days. I just think promising the window is tripling down on the old, dying model.
You know how when you see a movie advertised, they always say something like, "Only in theaters, July 17th!" or whatever? I think these days, that's really disruptive to the marketing investment studios make.
Before, it reminded people “go to the movies to see this film!”
In 2026, it means “you can’t stream this film for another month and a half, when you’ll have forgetten you’d ever heard of it.”
I figured the evolution of his position was an effort to calm folks in the industry to (rightfully) saw the purchase as an existential threat. I don't think he was lying when he said they'd go with a 45-day window, I think they intended to honor that for WB films.
But I don't think there were any changes to the data that led him to his original conclusion (and has factored into Netflix's success and disruption of the movie business).