"I'm not wild about the fact that it is so expensive now to go to Disneyland or Walt Disney World. I'm not wild about the fact that it's harder than ever to have everyone be a VIP at a Disney park because they're selling certain things..."
Well Mike, your hand chosen successor did that one.
“The company was willing to sacrifice some theme park attendance in exchange for higher revenue and better guest experience” — Robert Iger in 2016
“In our zeal to grow profits, we may have been a little bit too aggressive about some of our pricing. I think there’s a way to continue to grow that business, but be smarter about how we price so that we maintain that brand value of accessibility.” — Iger in 2023
Given the last price increase under Eisner in January of 2005 raised single day ticket pricing to a whopping $59.75. Since Iger took over, he’s mainly been behind the increase of a single day from 132.636% for the cheapest MK ticket to a 249.791% increase for the most expensive MK ticket.
While yes, under the time of Chapek, we saw a price increase of $30; under Iger it was a cumulative $119.25.
I’ll put it this way, since June of 1982 for a single day ticket with no addons:
Starting Point: October 1982: $9.25
Time taken to cross $25: 4 years and 2 months (December 1986)
Time taken to cross $50: 15 years and 9 months (September 2002)
Time taken to cross $75: 5 years and 11 months (August 2008)
Time taken to cross $100: 7 years and 1 month (September 2015)
Time taken to cross $125: 2 years and 5 months (February 2018)
Time taken to cross $150: 1 years and 1 month (March 2019)
Time taken to cross $175: 3 years and 2 months (May 2022)
Time taken to cross $200: 3 years and 5 months (October 2025)
A premium AP during the last Eisner oversaw price increase was $515. They are now $1,629. Or if you will a price increase or $1,114 or 216.311%. During the time of Chapek as CEO, we saw a $115 price increase. So under Iger, the APs went up by $999
I’ll throw this gem in: