WDW is a subpar product (at current prices) and should only be purchased at a severe discount. I know emotions, traditions, general fears that you might find you like other things, and a full litany of other reasons come into play, and we could argue about it until the butter turns into Greek yogurt, but as much as I love all you diehards and unknowing whippersnappers and your ethusuiams, it is not at all worth the price they charge. I'm only on this forum today because I'll be in Orlando for other reasons and thought, "well, maybe since I'll be there anyway..." and upon seeing the rack rate price of almost $800 per night for Beach Club, literally said out loud "F#$# you, Disney!" Which earned me a few looks from the coffee shop parents who were rallying themselves after dropping off the kids at school and were aghast at my godlike grasp of the King's English. I LOVE the Beach Club, absolutely adore it, and have countless fond memories there. I would love to make more, but that price for a mediocre room at what is, any more, a 2-star resort service-wise is insanity. Add to it, the constant "shakedown," as someone else brilliantly put it, and it's all just a repugnant, almost maniacal manipulation of people's emotional weak spots. I'm a broken record here, no question, but I still love WDW and I want to want to go again. And again. If you're reading Unkie Bob, since I'll be there anyway, and since I'm a reasonable I'll buy in at a 40% discount if you abolish those Lightning Strike things or maybe even roll them into the ticket price and your word that you'll stop selling worthless hunks of plastic to people of limited faculties for $50 at the popcorn stands. Let me know how you wish to proceed.