I do think part of it could be the time of year… with much of the country taking vacation during the holidays, with family, having some free, and I believe the holidays is the one and only time some people go to the movies…
It may also help there is something for everyone right now Avatar the four quadrant family,, Anaconda: the silly comedy, Housemaid: the thriller/horror, Somg Sung Blue: The older adult and Marty Supreme: The awards crowd… plus you still have films like Zootopia sticking around… I am actually surprised Avatar is the only blockbuster chasing film released in the Christmas corridor
My Wife’s mom was a huge Neil Diamond fan and recently died so she really wanted to see Song Sung Blue…. But when we were going to purchase Tickets it was completely sold out except for the front 2 rows…. Caught me off guard… as that movie is in the lower part of the top 10 this week and I tried to purchase four or five hours before the movie set release time… so we are seeing Anaconda instead…. Hopefully it is ok… I can see it going either way