Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator

[monothingie]

I made this comment before when Iger announced AI user generated content would be coming to D+......

If you can't beat em, join em.

The AI age is here, it’s not going away. The current fascination with it might be a bubble, but it’s here to stay. And it makes sense for Disney to have a seat at the table in order to help foster it for the future.

What a terrible take. (Not surprising from you…)

Just like the Parks and The Studios, milk it for everything it’s got while utterly destroying decades of brand building, franchises development, and quality, all for extremely short term gains!

It’s the Bob way.

 

[Disstevefan1]

 

[Sirwalterraleigh]

He’s gonna have his office remodeled…needs to spiff it up for the long haul

Hopefully there’s a little left over for a new Vert?

 

[Sirwalterraleigh]

Anyone find it funny that companies are activity pulling away from AI…which is faster than anyone could have predicted…while the kings of tech are jumping in?

 

[Andrew C]

We should probably differentiate between what I consider to be legit AI (not that I am 100% a fan of this either) used in business, science, etc. and AI-generated content (aka, trash).

 

[FutureCEO]

$1 billion dollars for what. For the public to get to use Disney characters they used to sue for?

 

[Serpico Jones]

Iger didn’t see Netflix coming 15 years ago and he’s worried that ai will be a sequel to that.

 

[Kamikaze]

A study with a group of people does not represent the entire world population.

Thats literally how studies work, my guy.

 

[Kamikaze]

Anyone find it funny that companies are activity pulling away from AI…which is faster than anyone could have predicted…while the kings of tech are jumping in?

I don't find it funny at all. I find it pretty scary.

 

[Kamikaze]

We should probably differentiate between what I consider to be legit AI (not that I am 100% a fan of this either) used in business, science, etc. and AI-generated content (aka, trash).

AI has its uses, but this kind of **** isn't one of them.

Localizations, translations, summaries, etc. Sure. Creating a video of you holding hands with Mickey is the definition of AI slop.

 

[Sirwalterraleigh]

I don't find it funny at all. I find it pretty scary.

Well when the senate held emergency closed door hearings on it a couple years back…thats alarming

The least reactionary group in world history

 

[donaldtoo]

Bob Iger is AI.

 

[coffeefan]

Absolutely disgusting and stupid.

 

[FutureCEO]

I don't understand why people still love Iger as CEO

 

[britain]

 

[Disney Irish]

Just like the Parks and The Studios, milk it for everything it’s got while utterly destroying decades of brand building, franchises development, and quality, all for extremely short term gains!

It’s the Bob way.

This is a terrible take.

The AI genie is out of the bottle, there is no putting it back in. What would you have Disney do? Try to avoid it or prevent it from happening? Come on, that is like trying to put a band-aid on an already broken dam that is already flooding the town below it.

No, better to try to help foster where it goes by having a seat at the table. While then being able to control who has access to Disney IP and try to stop any potential issues before they start.

 

[Serpico Jones]

Thats literally how studies work, my guy.

It’s useless.

 

[Sirwalterraleigh]

Bob Iger is AI.

No…he negotiated deals for sitcoms and is well past his prime

Give him his due

 

[Serpico Jones]

No…he negotiated deals for sitcoms and is well past his prime

Give him his due

He was a heck of a CEO 10-20 years ago.

 

[flynnibus]

https://www.cnbc.com/2025/12/11/disney-openai-sora-characters-video.html

What is Disney getting out of this?

$1B in OpenAI equity is like 0.002% of the company. You're trading Mickey Mouse for that?

Control. A voice in the generative AI space. A path to raw AI resources that can be powerful within TWDC too.

It's like music piracy - you can't stop it with a hammer.. but you can starve it by sucking the majority of users to a 'cheap enough' model.