I'm glad you and others enjoy it, and I get the appeal of character interactions and street theater. I loved Adventurer's Club at Pleasure Island and the train robbery at Knott's, and one of the highlights of our trip to Universal Studios Hollywood last year was an interaction with Dracula. But at Avenger's Campus we're just hustling through the area between Mission: Breakout and Cars Land -- a few minutes walk -- and nothing is usually going on. But I don't think that's unusual, here's what Dave of Fresh Baked said in a recent State of DCA report:
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Nov. 3, 2025 State of DCA by Fresh Baked, there at 11:00 a.m.
“It’s looking kind of chill. All the guests are in a queue I guess? Let’s see how many characters we can find out right now. I can see one so far, looks like Ant Man is over there…Just Ant Man, that’s it. I did see Black Panther for a minute over my Mission: Breakout but he went backstage. So that’s it, it’s just Ant Man right now. Looking pretty chill though, it’s kind of quiet for Avenger’s Campus. It’s quiet because they’re not doing shows out here anymore, well, fewer than before. They’re not doing Avengers Assemble, there’s fewer characters out here, and they cut down the shows of the Dora Milaje in half, so people are less inclined, I think, to hang out in Avengers Campus. It’s get in the queue or get out of here.”
The reason I'm not lingering longer (which would increase the chance of being there when a performance happens) is that the overall office-park-with-palm-trees vibe is boring to me. There's almost nothing there that's fantastical or other-worldly or even Earthly but mid-Marvel story (destruction, impact craters, collapsed buildings). What is the place supposed to be? I know the literal answer is something like "it's the Avenger's base in California (hence the palm trees) and it was once the site of Stark Industries." But...where are the flying cars, jetpacks, rockets, and cool things Howard Stark would have made here decades ago? What about Howard Stark's old office, was it preserved like Walt Disney's up in Burbank where we can see his personal artifacts, a drafting board with cool designs on it? (I say more on all that in
this post in the Imagineering discussion.) But the point is, if you have to be there when the immersion
happens, there needs to be more vibe to enjoy between performances to induce people to stay. Otherwise it's, as Brickey says, "Avenger's Hallway," just a relatively unthemed path to walk through.
So what I'm talking about is
hard infrastructure for role-play and fantasy play, so your experience is not determined by whatever budget cuts are going on with live performers. Toontown opened over 30 years and has cool interactives kids can explore and engage with, offering flexible access, and great photo ops. An interactive area of Avenger's Campus could have steel bars you can bend like Hulk, a horizontal "wall" you can climb like Spidey for a fun photo-op, a room with giant (Honey I Shrunk the Kids-like) objects so we can feel like tiny Ant Man, a Doctor Strange illusion-filled funhouse-style hallway of weird perspective and mirrors, and a Web Slinger station, and other fun activities to stimulate the imagination of young kids. This is no-brainer. And I don't mean this instead of live characters.
I look at what Universal is doing in terms of interactive infrastructure, such as the bands and games in Super Nintendo World, the wands and discoverable interactives in the Wizarding World lands, the viking play area in Isle of Berk (and all these lands also have costumed characters walking around interacting with guests or meet and greets) and I think Disney is significantly under-exploiting their IP with Avenger's Campus and opportunity to connect with families and kids.