Confused. How is this a bad sign?
Disney offering targeted discounts is a sign that its economists and marketing teams are forecasting softer consumer demand and taking preventative steps to cushion the impact.
It’s not as dramatic as the Great Recession’s “Buy 4 Nights, Get 3 Free” campaign, the Zika-era “Discover Disney” deal, or Universal’s post-9/11 two-year annual pass offer for a dollar more - but it points in the same direction. When parks start sweetening the pot, it usually means they’re seeing storm clouds before the rest of us do.
If this doesn’t help drive demand, the next step is usually cutbacks - like when Disney eliminated Extra Magic Hours and shortened park operating times.