October 2025 Price Increases

[Baloo124]

Aren’t people already voting with their wallets?

Not to bring politics into this, but I actually tried this last November during the big U.S. presidential election.

I can confirm, after several tries that day, it just keeps sliding off the voting machine. I finally gave up and put it back in my pocket. Not worth the effort and looking foolish (imo).

 

[Mr Ferret 75]

Not to bring politics into this, but I actually tried this last November during the big U.S. presidential election.

I can confirm, after several tries that day, it just keeps sliding off the voting machine. I finally gave up and put it back in my pocket. Not worth the effort and looking foolish (imo).

 

[WDWhopper]

Covering increased costs and wanting to increase profits. Same as every year. The only thing that changes is the main driver of costs and the percentage of the increase that goes to cover them vs. profit.

They also have an another pay increase to factor in. Employees will get another dollar an hour in 2026. Definitely well deserved, but very expensive.

 

[John park hopper]

In 1972 parking at MK was 50 cents-now 35 dollars -pix dust asphalt my car just loves it

 

[Ayla]

Ya know……

As much as we all dislike the price raises…
Admit it -

We are all still going to pay whatever the price is to get our ‘fix’.
And Bob knows that.

Whether you are a furious ranter on the internet, a shallow ‘Disney Shill’ toeing the Company line, or a ‘Pixie Duster’ overflowing with foam, almost all of them will pay up in the end no matter how high the price and no matter how much they complain.
And Bob knows this.

Thus why this keeps going on year after year…with seemingly more people than ever willing to pay the price.
Nothing seems to stop people from wanting to walk through those gates…no matter what hoops they force Guests to jump through or how many upsells they are conned into.
They are all voting with their wallets.
And Bob sees that.

So vote with your wallets kids if you do not like these cash grabbing antics.

AP pricing going up twice in one year?
‘Unprecedented demand’.


Actually, the real reason for the price increases is to pay to demo the former Rivers of America.
Those pumps needed to empty it every time Nature decides to refill is with water are not cheap to rent!
You think Bob is gonna foot that bill?



-

Nope

 

[monothingie]

Ohhhh…it’s much more “comfortable” in parks now versus 2015-19…because there is a huge drop in crowds where it counts (ie everywhere but 50 year old ride queues)…

But 2019 BLEW. Overbooked restaurants due to dining plan…those stupid prebooked fast passes that made the place a planning nightmare with windows…thick traffic and no rooms available?

No thanks.

Now the bob-ites will say “that’s what they wanted to do…”



Not for a second…they just simply are bad managers that outkicked their pricing, pushed people away, openly microcharged into oblivion…and earned a declining reputation…

Because their cable empire collapsed from a revenue standpoint, costs went bugnuts in film, and Bob doesn’t have the gall to ever tell his Wall Street leash handlers to have reasonable expectations…

They wanted MORE of everyone paying for these things…nobody ever actively turns more business away. That’s a stupid thing to ever even consider

It’s like asking do you want to be shot or stabbed.

I’d only take 2019 because you didn’t overtly feel like you were being nickel and dimes behind paywalls for everything.

It at least had the illusion of some semblance of value.

 

[bmr1591]

Everyone should be welcome in a Disney park, however, the thing that brought Disney to where it is today wasn’t appealing to nostalgia baited adults or shill influencers, or “adults” looking to get plastered on festival, kiosk adult beverages, it was the everyday family that saw an amazing product and made a connection with it. Disney at one point used to work hard to want to have those people in their parks, however, the current regime would rather have higher margin guests that spend more on food and beverage and merch at the expense of the quality of their parks.

Ask yourself has the Disney experience gotten better or worse in the past 20 years?

From what I’ve read, Walt knew adults were part of the plan when building Disneyland. Someone has to come during the school year. “Disney adults” may be a fairly new term, but they’ve been around (and planned for) since the beginning.

 

[Sirwalterraleigh]

It’s like asking do you want to be shot or stabbed.

I’d only take 2019 because you didn’t overtly feel like you were being nickel and dimes behind paywalls for everything.

It at least had the illusion of some semblance of value.

Oh I can totally back that…really not a good option.

Unfortunately the battle was lost long before that. They have such a long fuse on their mistakes. It’s an advantage they use.

You can still enjoy lots of parts of the compound…but the feel will never have the same effect as it once did

 

[Dranth]

Disney's pandemic excuse has been replaced by Disney's tariffs excuse

When MKs cars land is late to open and is constantly breaking, Disney will use the climate change excuse

I don't think anyone is claiming they weren't going to go up either way, what was hit and how much is where the increased costs come in.

It really feels like many of you seem to mistake any discussion of their possible reasoning as defense of what they are doing. I don't see it that way. Discussing the specifics doesn't mean we ignore the big picture.

 

[Sirwalterraleigh]

I don't think anyone is claiming they weren't going to go up either way, what was hit and how much is where the increased costs come in.

It really feels like many of you seem to mistake any discussion of their possible reasoning as defense of what they are doing. I don't see it that way. Discussing the specifics doesn't mean we ignore the big picture.

It has nothing to do with tariffs…

Gotta stop letting the talking picture panel do your thinking for you…

This is about how Disney is run under its overlord…for years…and how they need to extract money to maintain the idea they’re irresistible. It doesn’t reflect the consumer environment anymore…which they have tried to say doesn’t affect them.

Wrongski

 

[MrPromey]

I expect to see these in abundance now in every fine QS establishment within the Kingdom

Yes but what would you consider a reasonable charge per packet for it?

 

[MrPromey]

Not only that…Rush Sucks

Shots fired

 

[Dranth]

It has nothing to do with tariffs…

Gotta stop letting the talking picture panel do your thinking for you…

This is about how Disney is run under its overlord…for years…and how they need to extract money to maintain the idea they’re irresistible. It doesn’t reflect the consumer environment anymore…which they have tried to say doesn’t affect them.

Wrongski

Again, we can discuss the specifics while acknowledging the big picture.

With THESE price increases, there is little chance that tariffs didn't play a large role in how much additional revenue they wanted out of this increase.

Acknowledging the above in no way discounts the long term record of largely unnecessary price increases, removal of services, cuts, upcharges, etc.

 

[BG313206]

What's next air
You want to go the park and breathe 50 bucks
They should change the song to MIC KEY MONEY

 

[Sirwalterraleigh]

Again, we can discuss the specifics while acknowledging the big picture.

With THESE price increases, there is little chance that tariffs didn't play a large role in how much additional revenue they wanted out of this increase.

Acknowledging the above in no way discounts the long term record of largely unnecessary price increases, removal of services, cuts, upcharges, etc.

Tariffs can’t be blamed for parking fees, park tickets, annual passes, tours, lightning lanes…

Come to think of it…pretty much nothing they said.

There’s a tariff on having a college program kid from Kansas state working the parking lot at minimum wage now…

You’re looking to exonerate what is apparent: bad management. Maybe you’ll believe it once it’s been 30 years, eh?

 

[monothingie]

It has nothing to do with tariffs…

Gotta stop letting the talking picture panel do your thinking for you…

This is about how Disney is run under its overlord…for years…and how they need to extract money to maintain the idea they’re irresistible. It doesn’t reflect the consumer environment anymore…which they have tried to say doesn’t affect them.

Wrongski

Correct.

Their large margins on merch and other items affected by tariffs more than make up for minor fluctuations in their cost. Long term capital projects that may be impacted by tariffs are accounted for completely differently from operating revenues/costs. Additionally those projects are likely subject to contracts limiting the ability to raise their cost.

Again, we can discuss the specifics while acknowledging the big picture.

With THESE price increases, there is little chance that tariffs didn't play a large role in how much additional revenue they wanted out of this increase.

Acknowledging the above in no way discounts the long term record of largely unnecessary price increases, removal of services, cuts, upcharges, etc.

What's more likely the cause is that less people coming on property and they need to make up for that lost revenue through all means available to them.

They are doing this because they need to show YOY growth despite having fewer people attend. They won't lower prices to attract more guests, you know the common sense thing to do when demand falls, so they will use their ability to directly control guest spending by forcing it up through price increases. It's an unsustainable strategy, because you continually price people out, and whether they realize it or not, it will eventually blow up on them. But just like everything under Bob, no one cares about the long term viability. Just like with Star Wars, Marvel, Pixar, etc. milk it for all it's worth and run it into the ground.

 

[Disstevefan1]

I don't think anyone is claiming they weren't going to go up either way, what was hit and how much is where the increased costs come in.

It really feels like many of you seem to mistake any discussion of their possible reasoning as defense of what they are doing. I don't see it that way. Discussing the specifics doesn't mean we ignore the big picture.

I just just having fun. Fact is Disney will continue to raise prices on everything and remove perks for their own business reasons. No one has to make excuses for Disney, Disney will do what Disney will do no matter what is said here.

We can discuss about it, but, it makes no difference.

If I had to guess, my personal opinion is Disney will continue to raise prices on everything and remove perks wherever they can as they did for decades and decades no matter what is happening in the world as there are plenty of first time visitors with MONEY to give to the mouse.

 

[Sirwalterraleigh]

What's more likely the cause is that less people coming on property and they need to make up for that lost revenue through all means available to them.

They are doing this because they need to show YOY growth despite having fewer people attend. They won't lower prices to attract more guests, you know the common sense thing to do when demand falls, so they will use their ability to directly control guest spending by forcing it up through price increases. It's an unsustainable strategy, because you continually price people out, and whether they realize it or not, it will eventually blow up on them. But just like everything under Bob, no one cares about the long term viability. Just like with Star Wars, Marvel, Pixar, etc. milk it for all it's worth and run it into the ground.

Direct hit…

You’ve sunk my battleship!

 

[KDM31091]

It won’t slow them down. Hint: the reason ticket prices are so high? They used to do reasonable gate price, gouge them when they get in the park. Now? Food/bev and merch spending are down and attendance is down; so they gouge at the gate and in the park, makes their RPG look great but that isn’t best metric to measure long term success by. Problem is that it’s not sustainable in the long run unless Disney world is willing to truly invest and make it an upper class , luxury experience. And they ain’t gonna do that.

If anything the experience is getting worse, not better, not more luxurious, not upper class. There's nothing luxury about Epcot's central area looking like a basic courtyard anywhere, or the basic redesigns of many spaces throughout the parks and resorts that look bland and look like something you can get anywhere. To me that's foolish as Disney is removing the difference they have/had.
You can't just gouge at every corner. At some point there is a ceiling where people will say "enough" and stop going, or just literally cannot afford it without going into massive debt. Someone on an "average" income especially these days is going to struggle to afford a week at Disney without putting it on a credit card (and not paying it off immediately) unless they have saved up for a long time which our current society has kind of lost the art of doing. Some of these price increases are on optional purchases like drinks, pretzels, lightning lane, merch, etc, things you can enjoy the park without. But others are mandatory like entry fees and over $200 a person for one day is ridiculous to me no matter how you slice it. For now that $209 only applies to a few days but it will continue to get worse.

Disney has always been expensive relative to other options but it's just getting worse, as the experience gets watered down more and more and becomes more generic. It's sad to me that the Disney I fell in love with is slowly ceasing to exist. Will future generations be diehard fans of what the parks are becoming? I don't know...

 

[monothingie]

I just just having fun. Fact is Disney will continue to raise prices on everything and remove perks for their own business reasons. No one has to make excuses for Disney, Disney will do what Disney will do no matter what is said here.

We can discuss about it, but, it makes no difference.

If I had to guess, my personal opinion is Disney will continue to raise prices on everything and remove perks wherever they can as they did for decades and decades no matter what is happening in the world as there are plenty of first time visitors with MONEY to give to the mouse.

Direct hit…

You’ve sunk my battleship!

They're just stupid.

Tickets, Hotels, and parking need to be a loss leader to get guests into the parks and hotels. Then make the money by raising the food/beverage/merchandise/upcharges/etc.

The ill will created by across the board price increase is so incredibly damaging. Discounts and promotions while helpful, don't get back customers lost and don't undo the PR damage caused by across the board price hikes.