On the surface, Villains Land is about the juiciest Imagineering project I can imagine. They get to play with some of the company's most popular and "cool" IP without having to do a "take-what's-on-the-screen-and-just-build-it" approach...which means they can be creative.
But like SWGE, the expectations are sky high and different fans are going to expect wildly different things, and everybody thinks their vision is "no brainer."
- If they make the land too pristine (because so many of the characters are rich and live pampered lives), a lot of guests are going to think it feels too nice, too sweet, and not nearly dark enough, tonally. They'll say Disney played it safe, pulled their punches, couldn't "go all the way" with a dark-vibe land.
- If they make it decrepit and crumbling in order to convey the characters' decrepit morals (and to make it feel a bit edgy and spooky in ways that are both stereotypical but visceral), fans will say that doesn't make sense, it's too obvious, it's cheesy.
- If they make it a singular "town" of sorts, with all the villains as inhabitants, many will say "this is another Batuu, a place we're not invested in and never needed to go to."
- If they keep each villain separated into distinct thematic areas, many fans who wanted an immersive destination to visit with strong placemaking will feel like they're instead strolling through a checkbox-marketplace of Disney IPs: unengaging, transactional, perfunctory.
These incredibly difficult creative choices for a five-year, billion-dollar project are playing out in an era where disagreement, debate, and pushback are anathema in corporate America. Everybody -- bosses
and employees -- are in conflict-avoidance mode. lf a person risks pointing out the weakness of an idea in a meeting -- regardless of whatever gentle, qualified-language tip-toeing and "compliment sandwiches" they employ -- they can be reported to HR for being toxic and emotionally abusive. (I think socially, culturally, this is one of the key reasons we are seeing so much garbage out of corporate entertainment lately...bad ideas are not getting shut down).
As excited as I am, I'm concerned. Whether or not I'll ultimately be disappointed, who knows. But a lot of people will be, and there is likely going to be a lot of negative reaction to whatever they do.