News Disney’s Boy Trouble: Studio Seeks Original IP to Win Back Gen-Z Men Amid Marvel, Lucasfilm Struggles

Stripes

Premium Member
True but for Marvel and Star Wars those movies never start with the Disney logo. They’re treated like separate entities like Fox is.

It may sound stupid but this kind of stuff works. Did you know Pulp Fiction is actually a Disney movie? The failed Super Mario Bros. from the 90s?
Just the opposite. They should consider releasing the male-targeted films they’re less confident in under a spin-off brand and release the ones they’re more confident in under the Disney brand. It would rehabilitate the Disney brand. Remember these slumps have happened time and time again. Disney always bounces back.
 

Vegas Disney Fan

Well-Known Member
True but for Marvel and Star Wars those movies never start with the Disney logo. They’re treated like separate entities like Fox is.

It may sound stupid but this kind of stuff works. Did you know Pulp Fiction is actually a Disney movie? The failed Super Mario Bros. from the 90s?
I think for something more adult, like Aliens, placing it under the Fox umbrella rather than the Disney umbrella would absolutely help at the box office, as you said they already do that with Marvel and Star Wars though, I’m not sure there’s anything Disney can do to distance their IPs from the Disney name, it’s simply common knowledge.

It’s kind of bizarre to even have a discussion about whether a (non rated R) movie would benefit from not being associated with the Disney brand, that used to be seen as a sign of excellence.
 

Mike S

Well-Known Member
Yes, and all the good movies get credited to the teams at Marvel and Pixar. All the poor ones get blamed on Disney.
It’s mostly because I find the situation absolutely hilarious but I haven’t been shy about saying “great job Disney!” regarding Alien and Predator.
 
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Mike S

Well-Known Member
Just the opposite. They should consider releasing the male-targeted films they’re less confident in under a spin-off brand and release the ones they’re more confident in under the Disney brand. It would rehabilitate the Disney brand. Remember these slumps have happened time and time again. Disney always bounces back.
I think for something more adult, like Aliens, placing it under the Fox umbrella rather than the Disney umbrella would absolutely help at the box office, as you said they already do that with Marvel and Star Wars though, I’m not sure there’s anything Disney can do to distance their IPs from the Disney name, it’s simply common knowledge.

It’s kind of bizarre to even have a discussion about whether a (non rated R) movie would benefit from not being associated with the Disney brand, that used to be seen as a sign of excellence.
What I’m really referring to is the stigma Disney’s caught itself in in the past few years and if it would beneficial to leverage Fox. I guess only time will tell.
 

Stripes

Premium Member
I was mostly referring to boy centric efforts if it might be a thing that the Disney name could have a stigma with boys these days.
Disney films are geared toward younger audiences. I do agree that original films targeted at adult males should be released under the 20th Century Studios brand.

Films aimed at kids and young teens should still be released under the Disney brand.

But, if they are aiming for the 18-27 yo male crowd, 20th Century would be a good idea.
 

Stripes

Premium Member
What I’m really referring to is the stigma Disney’s caught itself in in the past few years and if it would beneficial to leverage Fox. I guess only time will tell.
Could you define this “stigma?”

I ask because my peers just want Marvel and Star Wars to release great content again. There’s no sense that they’ve “given up” or abandoned their love of the franchise.

If Disney released 4 great Marvel films in a row, Marvel will be “back.” I believe Thunderbolts, Fantastic Four, Spider-Man: Brand New Day, and Avengers: Doomsday will make it happen.
 

Vegas Disney Fan

Well-Known Member
The Disney brand has gone through a number of peaks and valleys over the the past 100 years.

Disney animation has historically had an unfortunate 10 year boom/bust cycle but the Disney company had kind of minimized that cycle with their other studios. Even though Disney animation was down in the 00s they were heavily associated with Pixar who was putting out hit after hit, at the same time Disney Studios was putting out hugely popular POTC movies, National Treasure movies, Santa Clause movies, etc… so even though animation was struggling the Disney name itself was still associated with massive successes. The 2010s was an unbelievable string of hits for everything Disney… Disney studios, Disney Animation, Marvel, Pixar, Star Wars (despite poor reviews)…

I think that’s why the 2020s feel so off, Disney more or less had a 30 year boom cycle, a lot of young people have never seen a Disney bust cycle and even many of us who are middle aged can barely remember the last bust cycle in our childhood.
 

Mike S

Well-Known Member
Could you define this “stigma?”

I ask because my peers just want Marvel and Star Wars to release great content again. There’s no sense that they’ve “given up” or abandoned their love of the franchise.

If Disney released 4 great Marvel films in a row, Marvel will be “back.” I believe Thunderbolts, Fantastic Four, Spider-Man: Brand New Day, and Avengers: Doomsday will make it happen.
The “Disney isn’t actually for families” stigma and I won’t go into more detail than that. Agree or disagree it’s too loud to be ignored. The stuff they’re being accused of pushing is like a potent men repellant these days.
 

Stripes

Premium Member
I think that’s why the 2020s feel so off, Disney more or less had a 30 year boom cycle, a lot of young people have never seen a Disney bust cycle and even many of us who are middle aged can barely remember the last bust cycle in our childhood.
Frankly, I think all the studios have gone through a bust cycle, not just Disney. The pivot to streaming plus Covid clearly had an impact on creative quality. I do believe 2025 has demonstrated a return to quality.
 

easyrowrdw

Well-Known Member
The mandate from above to churn stuff out en masse, per some algorithm they think promises success, has affected the Disney company across the board- we’ve all seen it at the parks.

The problem here is the reduction of quality (at great expense), in the prioritization of flashy emptiness over meaningful depth, and this is a direct result of creatives losing their power at the company.

This is what you should be attacking: that imagineers and filmmakers with talent are being marginalized, while cardboard CEOs like Iger, and non-creative backgrounds like Kennedy, are running things.
It seems like Disney has given wide latitude to many film/TV makers - The Eternals, Acolyte, the Sequel trilogy, The Marvels, Boba Fett - were all directed/run by supposedly talented, creative individuals. (Same for Andor, Mando, Thor(s), and more.) And Kennedy has an extensive background in producing creative filmmakers. Although the consensus has been that the quality hasn't been there for many of these projects, I don't think it's due to not letting the creative people do their thing. They seem to have been doing a great deal of that.

The parks stuff I think is different. Those decisions do seem more corporate-mandate driven.
 
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erasure fan1

Well-Known Member
Dude, how did Acolyte make you cancel Disney+ when it came out in June 2024? Did you watch Andor season 2? You watched the first couple episodes of Skeleton Crew?

Sounds like either you subscribe, binge, and cancel or you’re confused.
Really? You can't see why someone would cancel their D+ over something like the Acolyte? My main reason for D+ was Star wars and marvel. So Acolyte was the straw that broke the Camels back. When my service date came up, I didn't renew. You have to earn a subscription and D+ hasn't done that.

As of now, I will be a subscribe, binge then cancel. I'm waiting for a couple things to drop to D+ then I will subscribe for a month. I'll watch Andor season 2, I'm sure I'll finish skeleton crew as well. I know I'll enjoy Andor season 2 but I wasn't going to continue paying that much money to Disney to wait for it. Not with the quality we have gotten over the last couple years. And besides, what's the rush to see it? Even if I don't watch until next year, the next star wars thing won't be out till later anyways. So I have plenty of time.
Changing from 5 seasons to 2 seasons was made before season 1 even came out. The change was made due to how long it would take to make 5 seasons as well as Diego Luna’s age needing to line up with Rogue One.
So if Andor hit like Mando, they say oh well, can't do 5 seasons because Diego is gonna get too old. Absolutely not. If anything it was a cost vs RoI issue, it wasn't cheap to make. And after the results of the first season, I bet it confirmed it to them. But I have no doubt if the show became a real water-cooler show with great numbers they do all the seasons.
 

Vegas Disney Fan

Well-Known Member
Really? You can't see why someone would cancel their D+ over something like the Acolyte? My main reason for D+ was Star wars and marvel. So Acolyte was the straw that broke the Camels back. When my service date came up, I didn't renew. You have to earn a subscription and D+ hasn't done that.

As of now, I will be a subscribe, binge then cancel. I'm waiting for a couple things to drop to D+ then I will subscribe for a month. I'll watch Andor season 2, I'm sure I'll finish skeleton crew as well. I know I'll enjoy Andor season 2 but I wasn't going to continue paying that much money to Disney to wait for it. Not with the quality we have gotten over the last couple years. And besides, what's the rush to see it? Even if I don't watch until next year, the next star wars thing won't be out till later anyways. So I have plenty of time.

So if Andor hit like Mando, they say oh well, can't do 5 seasons because Diego is gonna get too old. Absolutely not. If anything it was a cost vs RoI issue, it wasn't cheap to make. And after the results of the first season, I bet it confirmed it to them. But I have no doubt if the show became a real water-cooler show with great numbers they do all the seasons.
If it wasn’t for the NHL on ESPN+ I would have cancelled my D+ bundle months ago, 95% of my D+ viewing is old TV shows, old movies, and sports, without the NHL I could never justify $20 a month for the 1 or 2 decent shows they release every month between D+ and Hulu.

They went from one extreme of releasing so much the first couple years I couldn’t keep up to now releasing so little I can go weeks between seeing anything new I actually want to watch.
 

Stripes

Premium Member
The “Disney isn’t actually for families” stigma and I won’t go into more detail than that. Agree or disagree it’s too loud to be ignored. The stuff they’re being accused of pushing is like a potent men repellant these days.
Genuinely, I really don’t think it has much impact. My family is hard-right conservative. They still love Disney. I also help the public on their smartphones quite a bit and you’d probably be surprised by the percentage of people I help whose Home Screen has this combination of apps.
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erasure fan1

Well-Known Member
If it wasn’t for the NHL on ESPN+ I would have cancelled my D+ bundle months ago, 95% of my D+ viewing is old TV shows, old movies, and sports, without the NHL I could never justify $20 a month for the 1 or 2 decent shows they release every month between D+ and Hulu.

They went from one extreme of releasing so much the first couple years I couldn’t keep up to now releasing so little I can go weeks between seeing anything new I actually want to watch.
Exactly. I would have spent about $140+ on D+ since I cancelled if I had continued it. For what exactly? One show, maybe two if I end up liking skeleton crew? I can think of a lot of things I could spend that money on. So Disney has put me in this position of going to churning.
 

Stripes

Premium Member
If it wasn’t for the NHL on ESPN+ I would have cancelled my D+ bundle months ago, 95% of my D+ viewing is old TV shows, old movies, and sports, without the NHL I could never justify $20 a month for the 1 or 2 decent shows they release every month between D+ and Hulu.

They went from one extreme of releasing so much the first couple years I couldn’t keep up to now releasing so little I can go weeks between seeing anything new I actually want to watch.
The only “streamer” ahead of Disney’s viewership is Netflix. Obviously Disney is getting people to watch their stuff.

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Stripes

Premium Member
Exactly. I would have spent about $140+ on D+ since I cancelled if I had continued it. For what exactly? One show, maybe two if I end up liking skeleton crew? I can think of a lot of things I could spend that money on. So Disney has put me in this position of going to churning.
Skeleton Crew, Andor season 2, Daredevil: Born Again, Paradise, Alien: Earth. It’s more than I’ve watched on other platforms…

Not to mention the back catalog.
 

CoastalElite64

Well-Known Member
The “Disney isn’t actually for families” stigma and I won’t go into more detail than that. Agree or disagree it’s too loud to be ignored. The stuff they’re being accused of pushing is like a potent men repellant these days.

It's the opposite. The fact that Disney is synonymous with family entertainment makes it less cool for tween boys to like. This is where Pixar came in and did the heavy lifting in appealing to tween boys.
 

Mike S

Well-Known Member
The only “streamer” ahead of Disney’s viewership is Netflix. Obviously Disney is getting people to watch their stuff.

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I’d have to guess the back catalogue is doing a lot of heavy lifting here?
It's the opposite. The fact that Disney is synonymous with family entertainment makes it less cool for tween boys to like. This is where Pixar came in and did the heavy lifting in appealing to tween boys.
And Pixar is producing flop after flop if it’s not a sequel right now. Oh how the mighty fell.
 

Stripes

Premium Member
And Pixar is producing flop after flop if it’s not a sequel right now. Oh how the mighty fell.
Flop after flop? I get that Elio didn’t do well at the box office, but it was a good film. Elemental was great. So was Luca and Soul.

The Wild Robot from Dreamworks was great and it didn’t do well at the box office either.
 
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