phillip9698
Well-Known Member
I’m around kids all the time and, while this is completely anecdotal, I think franchises like Cars are fading. It does have a small section near the Hotwheels in our Target but it’s tiny. Also, kids seem to cycle through their Disney (and Paw Patrol, Thomas, etc.) phase much faster these days so the market gets shrunk by shortening age spans. Ages 1 to about 5, anything goes. 5 to maybe 7, it’s all about super heroes (and a burgeoning interest in electronics) for boys and the other stuff might be seen as “babyish”. After 7 it’s mostly apps and video games, YouTubers, anime and such (Also, interestingly, with the internet kids can more easily go down rabbit holes with niche interests in much the same way adults can.) Maybe a bit of Star Wars as that’s seen as something for older kids, teens and adults. Again, anecdotal and just speaking to kids I’ve observed, of course.
I contrast that to growing up in the 80s, where I remember 5th grade boys being very into Hotwheels and Matchbox cars, and it wasn’t unheard of for girls to have Barbies at that age.
It may be a “small” section but how many Disney IPs can you say have kept a consistent toy section for 20 years? The list is tiny.
And it’s not just the toys. They have bikes, helmets, bedding, clothes, toothpaste, backpacks, shoes, lunch boxes, underwear, books, power wheels, etc…..
Like I said it’s everywhere. It’s absurd for people to act like this isn’t a very popular franchise.
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