brideck
Well-Known Member
Snow White notably added 1,020 theaters for this weekend. But judging by the fact that increased theater count only produced a per theater box office haul of $52 per theater, the results weren't great. 1,330 theaters nationwide netted Burbank an extra $70,000 (there isn't a zero missing from that, Kurt double checked) for yesterday.
I'll continue my effort to be remembered by you forever. When you enter the 2nd-run period of a release (aka cheaper tickets -- $7 vs $12 near me), you're probably not going to magically increase your per theater haul. Disney's just looking to squeeze as much blood out of the stone as possible, and they're getting more than they would have under the previous trajectory. This will still be gone (more or less) in another week or two.