TalkingHead
Well-Known Member
Limiting one-day passes and selling the three parks as a bundle is an obvious preventative strategy to keep attendance from cratering at those other gates.
-
The new WDWMAGIC iOS app is here!
Stay up to date with the latest Disney news, photos, and discussions right from your iPhone. The app is free to download and gives you quick access to news articles, forums, photo galleries, park hours, weather and Lightning Lane pricing. Learn More -
Welcome to the WDWMAGIC.COM Forums!
Please take a look around, and feel free to sign up and join the community.
Universal Epic Universe (South Expansion Complex) - Now Open!
- Thread starter Bob Harlem
- Start date
Jrb1979
Well-Known Member
IMO it's a good strategy. It's also a way to get into people's mindset that Universal is more than just a couple day add on to a Disney vacation. With Epic Universal is easily a 4-5 day stay.
rd805
Well-Known Member
I also like the slow & early preview period opening; this gets all the team members going first....thena lot of media and super fans there early now...leading to a new batch of visitors during full opening. Will AP avoid Epic altogether starting 5/22ish? No...probably not. BUT, getting to do their visits now and experience it at a low....i can see them not wanting to go right away/as often while it's heavily crowded.
If all rides continue to get more consistent running throughout the day...they have phased this opening process very well.
If all rides continue to get more consistent running throughout the day...they have phased this opening process very well.
James Alucobond
Well-Known Member
Anecdotally, everyone I have spoken with sees it as a deterrent, not some mindset-shifting value. Many are very eager to visit Super Nintendo World in particular with children who love the IP, but most have said they’ll wait a bit for the ticketing situation to normalize. This is from a non-local perspective, BTW.
BrianLo
Well-Known Member
How can that occur when they’ve done almost everything in their power to cap guests to one day in Epic?
They are doing this because a single day gain is better than the alternative - something less than a full day average gain. There’s a fear the average guest would simply shift days from the other gates more commonly than extend their stay right now.
They aren’t strictly capping because it’s undesirable, it obviously is. But these ticketing policies are due to material weakness in the other gates. The rapid sell out reflects their real reluctance to even sell single dated tickets to begin with as much as it does Epic interest.
Just so we’re clear, my critiscm is not directed at Epic. But the general state of the rest of the resort leading into it.
James Alucobond
Well-Known Member
… So why is the bao stand name spelled as “Star Sui Bao” on its signage? I assumed it was a reference to char siu bao. Is “sui” a legitimate alternate rendering, does it mean something else that I’m missing, or is it some sort of genuine error?
Jrb1979
Well-Known Member
That is a big reason why they are doing it,, so the other parks don't lose that much attendance. Its also to help change the mindset of Universal being a 1 day visit
Jrb1979
Well-Known Member
How many of those are people that normally just go to Disney only?
BrianLo
Well-Known Member
Here’s the earnings call transcript. I’m sure we’ll all project our preconceived notions, but this strikes me as exec speak for continue to have realistic expectations. We know from @lazyboy97o those expectations were about 7.5 million.
“And to your point, some of that is definitely related to the excitement about Epic, without a doubt, which were reviews and pre-opening buzz is very strong. And again, ticket sales and advanced plans are a little ahead of our expectations.”
“And to your point, some of that is definitely related to the excitement about Epic, without a doubt, which were reviews and pre-opening buzz is very strong. And again, ticket sales and advanced plans are a little ahead of our expectations.”
BrianLo
Well-Known Member
Definitely, I do think the long term goal like you said is to have a shift from 2-3 to 4-5. The weakness here with that plan is needing to reframe that either USF/IOA are neither skippable nor doable in a day.
I am a bit baffled they don’t have a 6 or 7 day ticketing product that includes two days with Epic. I still think that achieves both their goals.
flynnibus
Premium Member
No - its simply an upsell to lock in a multiday SPEND.
The only people stressing about gate clicks are online people.
Uni is selling a EU ticket tied to two more days at the other parks. That's 3 days. (In addition to single-day-tickets.)
It seems Uni is setting their sights low.
They should also offer a 2 day EU ticket tied to 3 days at the other parks (hopping included) if they want a week's worth of attendance out of a customer.
BrianLo
Well-Known Member
This isn’t an upsell if they sell out first, it’s a forced lack of option. An upsell would be a second day at Epic in a 6 or 7 day package.
I’d also counter that shareholders probably do care.
How many soft rock songs do you know with an tangential mention of 'stars'?
OrlandoRising
Well-Known Member
And why are we trusting that guy?
Minnesota disney fan
Well-Known Member
I would love a 6 or 7 day ticket with 2 days at Epic. We stayed at Universal at least 5 days Before Epic was thought of
I wonder how many people are already staying at least 4 or 5 days? We enjoy the resort, pool, shows, attractions, food, and just wandering around and exploring. Our time always goes too fast and leaves us wishing we had more days.
I can vouch. He (@lazyboy97o) knows things.
James Alucobond
Well-Known Member
I am honestly not sure. I don’t talk to people based on what parks they go to. This is just people I know through work, friends, etc. discussing family vacation plans with me.
BrianLo
Well-Known Member
Other than being a measured long term poster who does not seem to seek secondary gain, he’s generally been on the money the whole time.
The cost of the overall build he was extolling to much doubt for years. But we have confirmation of the figure. If you are privy to that metric you are probably privy to others like initial build attendance goals.
TalkingHead
Well-Known Member
Read the other posts in this thread. It’s become a deterrent for some customers because there’s less general interest in a ticket that locks you into paying for all three parks.