Disney (and others) at the Box Office - Current State of Affairs

[TP2000]

Here's my contribution to all this Minecraft discussion... Pictures from my local Target toy aisle last night!

After two weekends in theaters, the Minecraft displays in the toy department were well picked over. What is notable however is that this is the same Target that two weeks after Snow White was in theaters had absolutely no Snow White merchandise or displays whatsoever; nothing in the girls toy aisles and nothing in the children's clothing department.

Snow White was apparently not marketed in Target stores, six years after Bob Chapek brought out the Target CEO and a stunt dog on stage at D23 Expo and announced a huge partnership with Target for merchandising and marketing.

 

[Agent H]

Here's my contribution to all this Minecraft discussion... Pictures from my local Target toy aisle last night!

After two weekends in theaters, the Minecraft displays in the toy department were well picked over. What is notable however is that this is the same Target that two weeks after Snow White was in theaters had absolutely no Snow White merchandise or displays whatsoever; nothing in the girls toy aisles and nothing in the children's clothing department.

Snow White was apparently not marketed in Target stores, six years after Bob Chapek brought out the Target CEO and a stunt dog on stage at D23 Expo and announced a huge partnership with Target for merchandising and marketing.

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Why would they put out merchandise for a movie that even Disney probably knew wouldn’t do super great for better or for worse?

 

[BrianLo]

Here's my contribution to all this Minecraft discussion... Pictures from my local Target toy aisle last night!

After two weekends in theaters, the Minecraft displays in the toy department were well picked over. What is notable however is that this is the same Target that two weeks after Snow White was in theaters had absolutely no Snow White merchandise or displays whatsoever; nothing in the girls toy aisles and nothing in the children's clothing department.

Snow White was apparently not marketed in Target stores, six years after Bob Chapek brought out the Target CEO and a stunt dog on stage at D23 Expo and announced a huge partnership with Target for merchandising and marketing.

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I guess that’s a good thing, isn’t it?

The company wasn’t confident either.

 

[coffeefan]

 

[Andrew C]

Not surprising. Stitch is legit popular, and the live-action version of Stitch has not bashed the OG version.

 

[TP2000]

Why would they put out merchandise for a movie that even Disney probably knew wouldn’t do super great for better or for worse?

Why would Disney spend $270 Million to produce, and another $100 Million-ish to market, a movie they knew wouldn't do well at the box office and wouldn't sell toys and t-shirts at Target?

Who decided to spend over $350 Million to produce and distribute Snow White, and are they still employed in Burbank?

 

[Andrew C]

Yep, I'm so glad that Stitch hasn't come out and said anything bad.

Sometimes he’s a bit of a loose cannon. We will see.

 

[Phroobar]

Yep, I'm so glad that Stitch hasn't come out and said anything bad.

Stitch did say "Meega Nala Kweestra" which was really bad.

 

[Tha Realest]

Yep, I'm so glad that Stitch hasn't come out and said anything bad.

 

[Agent H]

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yeah… he took the red graffiti.

 

[Phroobar]

Here is a picture for more evidence. When was the last time Rachel Zegler TPed the castle?

 

[celluloid]

Why would Disney spend $270 Million to produce, and another $100 Million-ish to market, a movie they knew wouldn't do well at the box office and wouldn't sell toys and t-shirts at Target?

Who decided to spend over $350 Million to produce and distribute Snow White, and are they still employed in Burbank?

Remember in 2023 and 2024 the blame was so often still "That is Chapek Leftover" and then HM movie was produced and it quieted down...and now years later we are here.

 

[Disney Irish]

Remember in 2023 and 2024 the blame was so often still "That is Chapek Leftover" and then HM movie was produced and it quieted down...and now years later we are here.

Ultimately its whoever sits in the big chair who is responsible, but I would put it at the feet of Sean Bailey.

 

[DKampy]

Snow White is really Disney's only movie in theaters right now,

Did you forget about The Amateur… it is a 20th Century film which is Disney produced

 

[Disney Irish]

Did you forget about The Amateur… it is a 20th Century film which is Disney produced

Shh, I wasn't going to bring it up because its actually doing relatively well for only being out less than a week. Let it be the quiet success.

 

[TP2000]

Did you forget about The Amateur… it is a 20th Century film which is Disney produced

I had no idea! I always forget about 20th Century Studios. Although, there was a news item just a few days ago on NPR about Burbank consolidating all of its employees at the old 20th Century Fox lot near Century City over the hill to the Burbank campus, and cancelling the lease on the old 20th Century Studios lot, and in that news item it mentioned The Amateur. So you would have thought that would have reminded me.

But it's not good real estate news for LA's faltering economy and soaring office and commercial vacancy rates.

Shh, I wasn't going to bring it up because its actually doing relatively well for only being out less than a week. Let it be the quiet success.

Too late!

It had a production budget of $60 Million, so assuming a very modest marketing budget of $30 Million, it's going to need to get to around $180 Million globally to break even.

After only making $33 Million in its first weekend, it doesn't look like it will break even.

The Amateur: $60 Production, $30 Marketing, $10 Domestic, $7 Overseas = $73 Million Loss and shrinking

Disney to Leave Fox Studio Lot, Relocate Teams to Burbank

The goal is to create a creative hub for Disney's TV arm in Burbank so production teams can work more closely together. The company expects the move to be finished by the end of the year.

www.hollywoodreporter.com

Disney plans to vacate storied Fox lot in Century City by year's end

Disney's lease for space on Fox's Pico Boulevard compound in Los Angeles expires next March. The company has no plans to renew its lease and plans to vacate by year's end, Disney insiders said.

www.latimes.com

 

[Tony the Tigger]

Not surprising. Stitch is legit popular, and the live-action version of Stitch has not bashed the OG version.

Snow White is legit popular, and the live-action version of Snow White has not bashed the OG version.

 

[Vegas Disney Fan]

Maybe Disney is finally learning that they shouldn't make merchandise for awful movies and shows. If only they did it sooner, then the clearance aisles wouldn't be filled with Acolyte dolls, Reva, The Marvels, Lightyear, etc.

I wonder what the Disney contracts dictate with companies like Mattel, Hasbro, etc?

They are probably fed up with much of their Star Wars, Marvel, and Disney products ending up in clearance aisles just to get rid of the inventory. Disney is missing out on licensing revenue but the toy companies are the ones losing real money on unsold products.

 

[Phroobar]

I had no idea! I always forget about 20th Century Studios. Although, there was a news item just a few days ago on NPR about Burbank consolidating all of its employees at the old 20th Century Fox lot near Century City over the hill to the Burbank campus, and cancelling the lease on the old 20th Century Studios lot, and in that news item it mentioned The Amateur. So you would have thought that would have reminded me.

But it's not good real estate news for LA's faltering economy and soaring office and commercial vacancy rates.



Too late!

It had a production budget of $60 Million, so assuming a very modest marketing budget of $30 Million, it's going to need to get to around $180 Million globally to break even.

After only making $33 Million in its first weekend, it doesn't look like it will break even.

The Amateur: $60 Production, $30 Marketing, $10 Domestic, $7 Overseas = $73 Million Loss and shrinking

View attachment 853504

Disney to Leave Fox Studio Lot, Relocate Teams to Burbank

The goal is to create a creative hub for Disney's TV arm in Burbank so production teams can work more closely together. The company expects the move to be finished by the end of the year.

www.hollywoodreporter.com

Disney plans to vacate storied Fox lot in Century City by year's end

Disney's lease for space on Fox's Pico Boulevard compound in Los Angeles expires next March. The company has no plans to renew its lease and plans to vacate by year's end, Disney insiders said.

www.latimes.com

The Amateur looks like my kind of movie. I'll wait for Netflix along with Working Man.

 

[Sirwalterraleigh]

I guess that’s a good thing, isn’t it?

The company wasn’t confident either.

Then the “good thing” was to pull the plug early and cut bait

…are you kidding with this?