oh yes - the newly common "you should spend lots of money to build rides and NOT market them" argument. Another marketing major here.
Why wouldn’t they market a new E-ticket?
Frozen is a more popular IP. FEA also seems to break down a lot more. I think the newness of Rat will see it peak for awhile, but eventually it will likely go down to reasonable numbers. Seems to be far more efficient as a trackless ride than Rise is.
There is a rule of thumb that a movie’s marketing budget is about half of its production budget. According to you, every movie should be advertised as though it is Avengers: Endgame.
I doubt they’ve spent $125 million marketing this ride, yet.
It will be interesting to see. You are right, there isn't a huge amount of space. I expect to see the line head all the way out to the promenade at least early on. We'll see how it goes.
Well, Iger did claim that all he needed to do with GE was "tweet that it was open".
Quite a stretch you are making, and then saying it's "according to me".
You’re the one rejecting the idea that different projects of different scopes should have a marketing push relevant to that scope. Disney’s problem is they spend too much so they have to have outsized marketing to get an acceptable return.
Not rejecting that at all. I'm questioning the thought process that Disney "over hypes" new rides or additions. Not even saying they don't, I'm saying I haven't seen it. The one example given was a promo where they said - new land is open - wow!
Where are the walk around rat characters to meet and greet the guests?
In costuming unfortunately
