Jungle Cruise/HM/Pirates Email Survey

TiggerDad

TiggerDad

Well-Known Member
Original Poster
got an email survey today asking a lot of questions about the Jungle Cruise. There were well over 100 questions asking about the value of each individual element of the ride, and then asking about whether I wanted to see a TV show or movie or stage show about it, and finally dozens of questions about whether I would buy specific types of merchandise, from frozen food to footwear to salty snacks or home furnishings. Could not believe the level of detail. At first the questions seemed to be about whether they should gut the ride, but then it clearly veered into how they could further monetize it.
 
Captain Barbossa

Captain Barbossa

Well-Known Member
TiggerDad said:
got an email survey today asking a lot of questions about the Jungle Cruise. There were well over 100 questions asking about the value of each individual element of the ride, and then asking about whether I wanted to see a TV show or movie or stage show about it, and finally dozens of questions about whether I would buy specific types of merchandise, from frozen food to footwear to salty snacks or home furnishings. Could not believe the level of detail. At first the questions seemed to be about whether they should gut the ride, but then it clearly veered into how they could further monetize it.
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Where did the email come from? If you don't mind me asking.
 
TiggerDad

TiggerDad

Well-Known Member
Original Poster
anchorman314 said:
That sounds very similar to a survey I got today asking about the Haunted Mansion.
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One of the early questions asked if we rode about 8 different rides, including HM. I didn't check that one, which probably directed us to different follow up questions. Did you find the length and depth of the survey surprisingly long and detailed?
 
TiggerDad

TiggerDad

Well-Known Member
Original Poster
Magic Feather said:
This is a small part of a newly considered strategy, treating park attractions as IPs. You can already get Frozen Gummies, why not HM? Whether it will be fully implemented remains to be seen.
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My apologies then to all who would want more of that, as I answered absolutely not to each of the merchandise questions. Sorry for killing your dreams.
 
Bacon

Bacon

Well-Known Member
TiggerDad said:
frozen food to footwear to salty snacks or home furnishings.
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not.jpg
 
JCAEdge21

JCAEdge21

Active Member
Let me start by saying I apologize if this is already being discussed somewhere... But I received an email survey that I found to be pretty interesting.

The email came from "Disney Consumer Research" and started by asking the basics, but then got into specifics and asked if I've ever ridden any of the following attractions, proceeding to list Jungle Cruise, Haunted Mansion, Matterhorn and maybe a couple of others. I then spent the next 10 minutes or so answering a VARIETY of questions related to the Jungle Cruise. Questions about the attraction itself, the animatronics, the story, theme, aesthetics, merchandise, etc. Some of the questions even directly asked "Would you like to see _____ changed/upgraded?" or "How much would you want to see/purchase ______?"

Now maybe I'm misreading this, but the survey leads me to believe that something is in the works for this attraction.. I know a movie is being developed, and they even went as far as letting Dwayne Johnson go into the vault and learn all there is/was to know about the ride, but could something else be in the works too?

And did anyone else receive this survey and get the same feeling?
 

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