It's a beloved park among South Koreans, and its outdoor section overlooks a very pretty lake with cherry blossoms all around it in the spring.
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It appears in almost every K-drama featuring young people, and K-pop artists often film content there:
Almost every young person in the Seoul area (where half the country lives) has been there at least once. A popular thing is to go there wearing one's school uniform. You can even rent pretty school uniforms to visit the park (a foreign visitor's video of the uniform renting below). Even couples in their 20's will wear their high school uniforms and have nostalgic dates there. It's very popular for dates; it's considered a romantic setting.
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Because most younger South Koreans love theme parks, it's always somewhere in the
top 20 most-visited theme parks in the world. There's heavy repeat attendance by locals
A lot of their newer attractions were developed by Legacy. There's also a huge ice skating rink in the center of its indoor section. Lotty and Lorry are their main characters, like Mickey and Minnie.
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As beloved as Lotte World is, everyone knows it's not a world-class park. Lots of South Koreans visit Tokyo Disney Resort and Disneyland in Anaheim, and it becomes clear as day that Lotte World is deeply inferior as far as theming, aesthetics, and characters. I mean, the castle alone is clearly "off," but locals still love it because it's "theirs."
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I have no doubt that if Disney built a park in the Seoul area, Lotte World and its bigger
Samsung-owned rival Everland would be in
big trouble. South Koreans love Disney, Pixar, and Marvel. This is weird and crazy, but of late they've even become enamored of very expensive
National Geographic-branded clothing, but just randomly, not because it's a Disney brand.
Here's BTS at Lotte World lol:
This is from a week ago. Christmas decorations are all up of course.