Walt Disney World teams up with Brand USA to market to international markets.

[DCBaker]

"Walt Disney World (NYSE: DIS) and Brand USA, the marketing destination for the U.S., have joined forces to help draw more visitation to America — and ultimately Central Florida.

The two organizations will work together for the new United Stories marketing campaign that will tap into 12 specific regions of the world to generate more tourism. The announcement was made at U.S. Travel Association's IPW travel conference being held in Orlando from June 4-8.

"With support from Disney, Brand USA and their creative partners at Beautiful Destinations, filmed and developed a full suite of video content and photos which will be used in both owned and paid digital channels as part of the campaign. The one-of-a-kind hero spot will be produced in 9 languages (English, Spanish – [Latin American] and Castilian, French, Korean, Japanese, Mandarin, Portuguese and German) allowing Disney to leverage in all of their key international markets," said details provided to Orlando Business Journal by Brand USA.

Those key international markets include:

• United Kingdom
• Canada
• Latin America
• Australia
• New Zealand
• Spain
• France
• Germany
• Greater China
• Southeast Asia
• Japan
• South Korea

“We pride ourselves on telling great destination stories, so it was a natural decision to partner with Disney for our award-winning United Stories campaign," Tom Garzilli, chief marketing officer at Brand USA, told OBJ. “Disney captures the best of American culture with its classic movies, theme parks and memorable characters. What better way to share the wonder of all the U.S. has to offer than through the magic of one of our nation’s greatest storytellers?"

Executives with Disney were not available for comment."

https://www.bizjournals.com/orlando/news/2022/06/06/walt-disney-world-brand-usa-travel-international.html

Editing to add the "Generations of Magic" video -

 

[ToTBellHop]

They are going to market WDW in China, Japan, and France?

Um…

 

[VJ]

They are going to market WDW in China, Japan, and France?

Um…

They're marketing America - promoting WDW is just a nice side effect.

 

[HauntedPirate]

Disney PR - “Well, those dolts in DPEP are angering our American customer base. We need some fresh meat to keep Darth Bob happy, where should we advertise?”