Walt Disney Buys IParenting Media

[brisem]

Walt Disney Buys IParenting Media
AP
Posted: 2007-12-04 06:49:11
NORTH HOLLYWOOD, Calif. (AP) - Walt Disney Internet Group, a unit of diversified entertainment company Walt Disney Co., said Tuesday it bought iParenting Media to broaden its family Web site base.

Financial terms of the deal were not disclosed.

IParenting's content and services will be folded into Disney Online's existing Web sites, which include Disney Family.com, FamilyFun.com and Wondertime.com, Walt Disney said. Disney Online plans to integrate all members of the Evanston-based iParenting team.

IParenting's site includes articles, message boards and product reviews.

Disney Online is a division of the Walt Disney Internet Group.


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12/04/07 06:47 EST

 

[TheDisneyMagic]

Allways nice to see puchases like this one, a budget from the WDC can build this company into something much bigger.

 

[mousermerf]

Well, looks like Disney found someone to run their upcoming message boards with that horrendous "Moms" panel theme. The panel itself isn't bad (sheesh, i'm not so evil as to bash people right out of the gate) but the whole concept is that only "Moms" plan trips to WDW for families and no one else goes. I think it's not exploiting a marketing segment, but marketing segregation since it's their only such offering. It's going to alienate people and crash and burn, just you wait.