I mentioned in another thread that something will probably happen, not necessarily a merger, maybe just one park buying some assets from the other.
>>California is the only place in the country that has parks from both companies in the same market, with Six Flags Magic Mountain and Cedar Fair’s Knott’s Berry Farm in Southern California and California’s Great America and Six Flags Discovery Kingdom in the San Francisco Bay Area. This gives Californians a unique perspective in seeing the differences between the two companies.
Six Flags focuses on crafting a single national brand, while Cedar Fair’s approach relies on building fan affinity with its individual parks. Cedar Fair parks don’t push in-park advertising and upsells anywhere near to the level that Six Flags does. Cedar Fair parks also offer a much more diverse collection of seasonal events than Six Flags, which brands its events uniformly across the chain.<<
>>This deal did not happen, but some deal will. Unless Generation Z suddenly gets an infusion of cash that allows it to start having more kids and taking more vacations, there will be consolidation in America’s regional amusement park industry. It’s just a question now of how, and when, that will happen.<<
There might be no escaping a Six Flags and Cedar Fair merger
It turns out that the easiest way to frighten a Knott’s Berry Farm fan isn’t with jump scares in a Scary Farm maze or chainsaw-wielding zombies lurking in the fog of Ghost Town. It’s to say the wor…
www.ocregister.com
>>California is the only place in the country that has parks from both companies in the same market, with Six Flags Magic Mountain and Cedar Fair’s Knott’s Berry Farm in Southern California and California’s Great America and Six Flags Discovery Kingdom in the San Francisco Bay Area. This gives Californians a unique perspective in seeing the differences between the two companies.
Six Flags focuses on crafting a single national brand, while Cedar Fair’s approach relies on building fan affinity with its individual parks. Cedar Fair parks don’t push in-park advertising and upsells anywhere near to the level that Six Flags does. Cedar Fair parks also offer a much more diverse collection of seasonal events than Six Flags, which brands its events uniformly across the chain.<<
>>This deal did not happen, but some deal will. Unless Generation Z suddenly gets an infusion of cash that allows it to start having more kids and taking more vacations, there will be consolidation in America’s regional amusement park industry. It’s just a question now of how, and when, that will happen.<<