All I really know is a bit of stuff that they've put on their site, and a couple of factoids that they put in an AP e-mail a couple of days ago. It's just a storytelling thing (I assume it's the Brother Bear plot, but I really don't know), with a meet-and-greet afterwards. Opens Nov 1, I believe.
And I read something about putting your hand on a paw print there and having it tell you something, but I don't remember the details on that now.
-Kirsten