The History of MagicBands and FP+

[sjhym333]

Interesting article in Wired about how the whole My Disney Experience and MagicBands came about. Thought it a fascinating read. The one question I have that the article doesn't talk about is what's Disney's expectation on how they will recoup the investment long term.

http://www.wired.com/2015/03/disney-magicband/

 

[Tuvalu]

Already being discussed here:

http://forums.wdwmagic.com/threads/...-magical-wristband.896868/page-5#post-6592179

 

[sjhym333]

Thanks. Didn't look through all the forums. Saw it this morning and thought is best under this topic.