Disney Adventures To Quit Publishing
Despite a 17-year track record, circulation over 1 million, and a 4.6 percent rise in ad sales over last year, <C>Disney</C> announced Wednesday that it will halt publishing Disney Adventures magazine following the November issue. (The current issue has -- what else? -- the cast of High School Musical 2 on the cover.) Advertising Age said that the company wanted "to better focus resources and maximize long-term growth potential through new magazine and book initiatives."
http://www.contactmusic.com/news.nsf/article/disney adventures to quit publishing_1041491
Despite a 17-year track record, circulation over 1 million, and a 4.6 percent rise in ad sales over last year, <C>Disney</C> announced Wednesday that it will halt publishing Disney Adventures magazine following the November issue. (The current issue has -- what else? -- the cast of High School Musical 2 on the cover.) Advertising Age said that the company wanted "to better focus resources and maximize long-term growth potential through new magazine and book initiatives."
http://www.contactmusic.com/news.nsf/article/disney adventures to quit publishing_1041491