SYLVANIA to sponsor Disneylands its a small world
By Leah Zanolla
Dec 18, 2009
"it’s a small world" in Disneyland will have a new lighted marquee in 2010, thanks to its new sponsor SYLVANIA. SYLVANIA, owned by Siemens, has signed a 12-year sponsorship deal with Disney. According to PR Newswire, the deal includes marketing and promotional rights, attraction sponsorships and a promotional presence at the Disney resorts. The new marquee will be the only change to the attraction.
Walt Disney Imagineer Tony Baxter said the attraction is "an illuminating global message, so it’s fitting that this classic attraction should be sponsored by a company that literally helps illuminate the world."
Siemens currently sponsors Spaceship Earth at Walt Disney World’s Epcot.
By Leah Zanolla
Dec 18, 2009
"it’s a small world" in Disneyland will have a new lighted marquee in 2010, thanks to its new sponsor SYLVANIA. SYLVANIA, owned by Siemens, has signed a 12-year sponsorship deal with Disney. According to PR Newswire, the deal includes marketing and promotional rights, attraction sponsorships and a promotional presence at the Disney resorts. The new marquee will be the only change to the attraction.
Walt Disney Imagineer Tony Baxter said the attraction is "an illuminating global message, so it’s fitting that this classic attraction should be sponsored by a company that literally helps illuminate the world."
Siemens currently sponsors Spaceship Earth at Walt Disney World’s Epcot.
