Susan Plagemann Named Vice President, Publisher of Lifetime Magazine
July 17, 2002
NEW YORK(BUSINESS WIRE)-- Lifetime Entertainment Services - jointly owned by The Hearst Corporation and The Walt Disney Company - and Hearst Magazines today announced that Susan Plagemann has been named vice president and publisher of Lifetime magazine, a new women's magazine to be launched in March 2003.
Plagemann, currently publisher of Hearst-owned Cosmopolitan, will take over her new role effective July 22. She will report to Michael Clinton, executive vice president and chief marketing officer/ publishing director, Hearst Magazines.
Lifetime magazine, which carries the tagline "Real Life. Real Women," will extend the enormous success of Lifetime's franchise, translating its mission to entertain, inform and support women to the printed page while maintaining its own clear identity. The magazine will cover fashion, beauty, food, decorating, health and news, and will merge heartfelt storytelling with entertainment, inspiration, information and advocacy.
Plagemann became publisher of Cosmopolitan in October 1999. Prior to being named publisher, she was Cosmopolitan's associate publisher/advertising from 1997-1999. From 1995-1997, Plagemann worked at Esquire, serving first as advertising manager, then as advertising director, and finally as associate publisher/advertising. Plagemann came to Esquire in 1995 from Mademoiselle, where she held a variety of sales and advertising positions over a five-year period.
"At Cosmopolitan, Susan has proved that she has what it takes to be the leader at a major magazine brand," said Cathleen Black, president, Hearst Magazines. "Her dedication, track record with advertisers, and experience in women's magazines give her the perfect background to unlock the potential that Lifetime magazine can offer advertisers."
"With Susan's experience at the largest-selling young women's magazine in the world and the power of Lifetime's brand, we can create innovative sales opportunities for advertisers to reach millions of women," said Lynn Picard, executive vice president, sales, Lifetime Entertainment Services.
The Hearst-Lifetime partnership will present many synergistic opportunities for the magazine, which will be promoted both on Lifetime's cable channels - including LIFETIME Television, LIFETIME Movie Network, and LIFETIME Real Women - and online at www.lifetimetv.com. In addition, Hearst will have the ability to create direct mail campaigns and cross-marketing programs with some of its other women's titles, which include Country Living; Good Housekeeping; O, The Oprah Magazine; Redbook and Victoria.
Plagemann commented: "Given the enormous success of the LIFETIME Television brand, the possibilities of the advertising synergy with a magazine based on that combined strength are very exciting. There are a number of multiplatform opportunities that we will begin working on immediately which include print, on-air, and online components."
Lifetime will launch as a bimonthly with a rate base of 500,000 and will go monthly starting with the September 2003 issue.
July 17, 2002
NEW YORK(BUSINESS WIRE)-- Lifetime Entertainment Services - jointly owned by The Hearst Corporation and The Walt Disney Company - and Hearst Magazines today announced that Susan Plagemann has been named vice president and publisher of Lifetime magazine, a new women's magazine to be launched in March 2003.
Plagemann, currently publisher of Hearst-owned Cosmopolitan, will take over her new role effective July 22. She will report to Michael Clinton, executive vice president and chief marketing officer/ publishing director, Hearst Magazines.
Lifetime magazine, which carries the tagline "Real Life. Real Women," will extend the enormous success of Lifetime's franchise, translating its mission to entertain, inform and support women to the printed page while maintaining its own clear identity. The magazine will cover fashion, beauty, food, decorating, health and news, and will merge heartfelt storytelling with entertainment, inspiration, information and advocacy.
Plagemann became publisher of Cosmopolitan in October 1999. Prior to being named publisher, she was Cosmopolitan's associate publisher/advertising from 1997-1999. From 1995-1997, Plagemann worked at Esquire, serving first as advertising manager, then as advertising director, and finally as associate publisher/advertising. Plagemann came to Esquire in 1995 from Mademoiselle, where she held a variety of sales and advertising positions over a five-year period.
"At Cosmopolitan, Susan has proved that she has what it takes to be the leader at a major magazine brand," said Cathleen Black, president, Hearst Magazines. "Her dedication, track record with advertisers, and experience in women's magazines give her the perfect background to unlock the potential that Lifetime magazine can offer advertisers."
"With Susan's experience at the largest-selling young women's magazine in the world and the power of Lifetime's brand, we can create innovative sales opportunities for advertisers to reach millions of women," said Lynn Picard, executive vice president, sales, Lifetime Entertainment Services.
The Hearst-Lifetime partnership will present many synergistic opportunities for the magazine, which will be promoted both on Lifetime's cable channels - including LIFETIME Television, LIFETIME Movie Network, and LIFETIME Real Women - and online at www.lifetimetv.com. In addition, Hearst will have the ability to create direct mail campaigns and cross-marketing programs with some of its other women's titles, which include Country Living; Good Housekeeping; O, The Oprah Magazine; Redbook and Victoria.
Plagemann commented: "Given the enormous success of the LIFETIME Television brand, the possibilities of the advertising synergy with a magazine based on that combined strength are very exciting. There are a number of multiplatform opportunities that we will begin working on immediately which include print, on-air, and online components."
Lifetime will launch as a bimonthly with a rate base of 500,000 and will go monthly starting with the September 2003 issue.