Good point!It's probably going to need to be classified as a "hotel" for legal reasons, if anything.
But it doesn't have to be marketed as a hotel. It could be marketed as a "lifestyle" like the W.
Thinking about it, it really fits the definition of "Resort" more than any of the actual resorts.
Resorts topic in Wikipedia said:A resort (North American English) is an isolated place, self-contained commercial establishment that tries to provide most of a vacationer's wants, such as food, drink, lodging, sports, entertainment, and shopping, on the premises. The term resort may be used for a hotel property that provides an array of amenities, typically including entertainment and recreational activities.