The Disney company is nailing their pixie laden coffin shut. They are making younger generations associate them as a company strictly about happiness and harmony, characters, pixar, and merchandise, merchandise, merchandise!
Very few attractions have been new and unique in recent years. The majority of the attractions in recent years have either been cloned and placed elsewhere, use technology ripped off from other attractions that use the same premise/technology, or are character-based overlays over unique and creative rides.
Disney...and it's sad to say was.....was about hiring the greatest and the best, the one's with the best talent, and could push the envelope. The one's that could manage creative deparments and allow new and exciting unique things to see in do. The message doesn't change, the purpose doesn't change....the technology and execution changes. It's not that we all want an EPCOT Center stuck in 1982 with big hair, big glasses, fuzzy old projection screens, etc the premise of entertain, inform, inspire with unique and creative things to see and do in the 21st century? You bet. Donald duck in Mexico, and over 90% of a pavilion devoted to a clown fish? Nahhh.
Back then you could see the Disney live and animated characters on TV and in the movies, maybe even run into them here and there throughout the parks, but you could also experience the other realm of Disney...one that puts you into fantastic and unique and creative stories made strictly for the Disney parks.
"it's a small world" is popular, famous, and even imfamous enough as it is, adding characters does not benefit or make the ride better in any way, especially for the American versions, let alone the original one in california.
It is nothing more than a ploy for more merchandise, and once again another spot the character game.
We're going to enter a time...within 20-25 years when Pirates aren't as popular...when grandparents and parents will only look back on Johnny Depp with fond memories.....Toy Story will eventually be replaced by God only knows what other Pixar movies in the years to come, who knows how well classic Disney animation will go.
So much money will have to be placed on replacing fads with more fads, that Disney will suck any money possible into their marketing department to find any excuse to get people to come to their parks every year just to experience new temporary fad related rides and shows that will be gone within 5-7 years.
Rather than invest in timeless classics such as thunder, space, etc and give them technology upgrades over time...the pendulum has swung into an era of commercialism, not creativity.