So how does buying Playdom affect things?

[Erin_Akey]

Saw this article this morning. I am just wondering if it will impact the parks at all or be totally unrelated in the long run. Interesting- not being a gamer I have never heard of Playdom. Anyone else familiar with this company?

http://www.dailyfinance.com/story/d...ys-social-network-game-firm-playdom/19570862/

 

[wbc]

Acquisitions usually occur for two reasons 1.) They want the technology or whatever the firm has to offer for themselves 2.) They are buying out the competition.



I doubt this will affect the parks.

 

[tizzo]

I think Playdom has something to do with online gaming, and therefore I wouldn't expect anything to happen related to the parks. My guess is you'll probably see it integrated into their web presence at some point.

 

[Kamikaze]

They just want access to the users of those games. That simple.

 

[tampabrad]

Playdom games are all over facebook and myspace.

 

[trr1]

here is another article

here is another article
Disney purchases social gaming company
http://www.addthis.com/bookmark.php...6080540439074NXC&pre=http://wdwinfo.com/&tt=0http://www.addthis.com/bookmark.php...6080540439074NXC&pre=http://wdwinfo.com/&tt=0

<SCRIPT type=text/javascript src="http://s7.addthis.com/js/250/addthis_widget.js#username=xa-4bc6338c73690f7d"></SCRIPT><!-- AddThis Button END -->

Less than a year after purchasing Marvel Entertainment, the Walt Disney Company has made another move to expand its brand with the purchase of social gaming company Playdom Inc. The acquisition, expected to cost Disney $563.2 million, is seen as an attempt to further expand its presence in the online community. Disney already has a very successful online gaming franchise in Club Penguin. According to an article in Variety, Playdom has reached "more than 42 million gamers each month" via websites such as Facebook.

With the popularity of gaming on social networking sites, this deal could end up being very profitable for Disney. Disney president and CEO Robert Iger stated, "This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer." As a result of this deal, the Variety article claims Playdom CEO John Pleasants will serve as an executive vice president of the Disney Interactive Media Group.

 

[Thrill]

Acquisitions usually occur for two reasons 1.) They want the technology or whatever the firm has to offer for themselves 2.) They are buying out the competition.

Anyone think it could be related to this? I thought they were going to do away with this plan based on a few signs they dropped over the past few months, but I guess not.