Penn Media Rolls Out Investor Relations Service Called I-Relate(TM)
MOKENA, IL -- (MARKET WIRE) -- 02/18/2004 -- A sign of the growing importance of communicating via email is evident by Penn Media's new service for public companies needing to communicate with their stockholders. Penn announced a new email communications service called I-Relate™.
The purpose of I-Relate™ is to enable both corporations and investor groups to communicate with shareholders of widely held stocks. This service involves identifying shareholders within Penn Media's email network of subscribers and then gaining permission for the group to communicate on an ongoing basis.
Jaffer Ali, founder and Chief Strategic Officer said, "If a proxy fight is brewing or a corporation wants to communicate with hundreds of thousands of shareholders, they can try to call them on the phone, they can send them mounds of direct mail that ends up in the garbage, or they can email them. We have developed ways to identify shareholders and get permission to communicate with them via email. It is less expensive and more effective."
Penn Media's email network was recently used by Roy Disney and Shamrock Holdings to reach and mobilize shareholders in his attempt to oust Michael Eisner in the weeks leading up to the stockholder's meeting. The campaign was called, "Save Disney."
Ali stated, "Corporate communications is a big business. Oddly, the largest corporations have been the slowest sector in adopting 21st century technologies to communicate with their stockholders. We are pleased to have our company's reach of over 50 million subscribers play a part in the connection between shareholders and companies."
http://pennmedia.com/releases/021804.htm
MOKENA, IL -- (MARKET WIRE) -- 02/18/2004 -- A sign of the growing importance of communicating via email is evident by Penn Media's new service for public companies needing to communicate with their stockholders. Penn announced a new email communications service called I-Relate™.
The purpose of I-Relate™ is to enable both corporations and investor groups to communicate with shareholders of widely held stocks. This service involves identifying shareholders within Penn Media's email network of subscribers and then gaining permission for the group to communicate on an ongoing basis.
Jaffer Ali, founder and Chief Strategic Officer said, "If a proxy fight is brewing or a corporation wants to communicate with hundreds of thousands of shareholders, they can try to call them on the phone, they can send them mounds of direct mail that ends up in the garbage, or they can email them. We have developed ways to identify shareholders and get permission to communicate with them via email. It is less expensive and more effective."
Penn Media's email network was recently used by Roy Disney and Shamrock Holdings to reach and mobilize shareholders in his attempt to oust Michael Eisner in the weeks leading up to the stockholder's meeting. The campaign was called, "Save Disney."
Ali stated, "Corporate communications is a big business. Oddly, the largest corporations have been the slowest sector in adopting 21st century technologies to communicate with their stockholders. We are pleased to have our company's reach of over 50 million subscribers play a part in the connection between shareholders and companies."
http://pennmedia.com/releases/021804.htm