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RapidFill is advertised and marketed as a perk if you stay on site. The name implies anytime, unlimited drinks. The reality is that RapidFill limits the frequency, thus volume/visit you are allowed to drink.


So a newbie looks at the value proposition and compares to standard fast food price that delivers any volume for  $0.99 juxtaposed against $18.00 for limited volume. The newbie develops a conflicting value judgment that WDW is overpriced.


After a week of making numerous value propositions, the newbie quickly becomes a once and done visitor.


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