A Lost Generation
The Disney boom of the 1980s and 1990s confirmed the cultural realities addressed above, and the worldwide consumer made their willingness to accept Disney--just about anything Disney--quite clear. The result, however, was that of an "everyday Disney."
Baby boomers, for instance, recall Disney with more fondness, as a more "special" occurrence in their young lives. For many years, and due to the limited nature of distribution channels, the arrival of a Disney movie or television program was an event rather than an expectation.
Going to a Disney film was more akin to a birthday or holiday. Disney's Sunday night presence in the home was very much like going to church.
Disney also always presented its product with a consistent confidence ("Look to the Name Walt Disney for the Finest in Family Entertainment"), no matter its form, whether a live-action comedy, an animated feature, or a new theme park attraction.
For the generations that came between 1985 and today, that meaning of Disney has shifted into something more mundane. In creating a corporate success story, there has been an attendant lowering of the special cultural equity ("Holiday Feeling").
To a large degree, Disney became a simple and inexpensive (although trustworthy) babysitter and, in effect, "background noise" or "wallpaper" to the current generation. Thus, the current generation will probably take a commensurate attitude, and not introduce their own kids to a "special" Disney of their youth in years to come.
A greater and more cohesive attention needs to be paid to the encompassing position of the Disney culture, and how it is portrayed and distributed to the world audience.