Re: .ggggrrrr
Originally posted by civileng68
HOLY CRAP! im not even going to get my opinions on this out..................it just stirs up the Eisner supporters.
This is rediculous. I mean, Pixar is the best thing lately to happen to Disney. In fact, something doesnt make sense, you let Pixar walk away, and get rid of much of your animation department, what are they going to do? Stop Animation and make Lizzy McGwire the new Mickey mouse? geez!
This is a lengthy post...I apologize...but I think it brings up some good points to debate
I want Eisner to go just as much as the next person, and I place a lot of blame on him for not fostering the Pixar relationship better so renogatiotions would have been a little more giving on both sides. However, after hearing what Pixar wanted from a new contract with Disney and what Disney would get in return, I can't help but think that Eisner actually did the right thing in NOT accepting Pixar's final offer. Remember, Pixar is the one who called off the negotiations...NOT Disney. Disney didn't accept what Pixar called their "final" offer...and if I'm correctly understanding what that offer was...Disney was right in not accepting it. This is what Pixar wanted from Disney in new contract (from an AP article):
A person familiar with the talks said negotiations broke down because Pixar wanted to reclaim the copyrights to the five films it has produced with Disney so far, plus the two left in the deal. Such an accommodation would have presumably revoked Disney's right to make sequels and potentially denied the company millions of dollars in future profits.
Pixar also wanted to pay Disney a flat distribution fee on all future films, including "The Incredibles" and "Cars." Disney was willing to adjust its compensation on the two remaining films, but would not agree to return the copyrights, said the source, speaking on condition of anonymity.
So basically Pixar wanted from Disney a new deal where they would pay Disney a simple flat distribution fee (around 75 million per film) for all future movies and keep all the profits, which is exactly what they will get from another studio and what Disney apparently was willing to do. I see absolutely no problem with that and if Disney denied doing business with Pixar just because they wanted a bigger chunk of the profit from future movies, that would be a much bigger problem. But that isn't the reason a new deal wasn't struck.
Pixar also wanted the next two movies, Incredibles and Cars, to fall under the new contract where Pixar would pay Disney a simple distribution fee instead of the current 50/50 split of profits. Disney was even willing to do this. Where Disney wouldn't bend was Pixar's third demad that if they would stay with Disney they wanted the copyrights from all the movies currently under the Disney-Pixar deal back. Under the inital contract they signed together (where Disney basically took an unknown studio and used their marketing clout to make them one of the most profitable), Disney basically got all copyrights to the films and characters, including their use in future projects such as TV shows, sequels, etc (future $$$ makers). Apparently, asking for such changes in contracts is a "no-no" in Hollywood. Don't you think Disney at least deserved the rights to Toy Story, Bug's Life and Monsters? I think Disney should have agreed to give up those copyrights to Cars and Incredibles, but even that alone didn't sound like it would have pleased Pixar.
Let's put this into perspective for both sides of the deal (from what I understand....I could be wrong as I wasn't actually involved in the negotiations
![Wink ;) ;)](https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png)
):
Disney
-Take Pixar's "final offer" and lose all rights and future profits from the use of characters from Toy Story to Cars, lose the 50/50 split for Incredibles and Cars and in return get a simple, flat distribution fee from all future projects (how they wanted to split merchandising profits, etc., I don't know).
-Don't take Pixar's offer and get to keep the 50/50 split of Cars and Incredibles and keep all the rights to all the characters from Toy Story through Cars, including potential huge profit makers like Nemo 2 and Toy Story 3 (whether or not they could be as good and have the same heart without Pixar involved is a whole other debate). In return, lose Pixar as a profitable partner, but more importantly, as a partner that provided Disney with very valuable and quality entertainment.
Pixar
-Walk away from Disney with no rights or holdings to all the characters from their first seven movies. Walk away and receive no 'additional' profit from Cars or Incredibles (Disney was willing to do re-do this) and in return have to find a new partner that could provide "Disney's marketing muscle, which includes its mammoth theme parks, the Disney Channel, and radio and TV stations, which can't easily be duplicated, even by Warner Bros (from Business Week Online)." In return, get all profits from all future projects (this Disney was willing to do also). I don't know where Disney stood on the copyright issues on those future projects though....obviously that is something Pixar deserved.
-Stay with Disney, receive additional profits from Cars and Incredibles (something another studio can't provide), retain the rights and basically all profits from all future endeavors (something Disney was willing to provide) and keep Disney's marketing clout and expertise. In exchange, still not keep any rights to their first projects under the current deal (something another studio can't provide either).
So when you break it down, it really looks like both sides lose here. I think an interesting question is, what does Pixar anticipate getting from a new deal elsewhere? It was sounding like Disney was willing to give them what other studios will for future projects, but not in exchange of giving up what they already had....which I think is reasonable. Pixar now will get what Disney would have provided them, but now they take the risk of finding a studio that can do for them what Disney did. (I hope that makes some sense.)
(Disclaimer: From what I've read, it sounds like Disney was willing to do the distribution fee thing on future projects....but I don't know 100% if that is true or not.)