partnerships?

[michael92]

hello
im curious about how partnerships work in WDW. for example, with missionspace. Hp paid for the entire ride to be built? if so, what was the advantage? advertising?

 

[Captain Hank]

It's usually something of a two-way street. In the case of attraction sponsorships, an interested company pays a percentage of the cost of a new attraction or rennovation of an existing attraction. In return, Disney will generally use that company's services as a primary vendor. For example, HP sponsors Mission: Space, and nearly every computer on property is HP. Nestle sponsors The Land, and Nesquick and Nescafe are served in most restaraunts around property.

 

[Sam Eagle 1776]

Exactly. The sponsor doesn't pay for the ride, but they do chip in some for renovations and stuff of the sort. Disney in return uses the products.

 

[ImaYoyo]

Well, yes on the two examples, but not 100% of the time. There are occasions where the venue is 100% sponsored, such as the new Josten's Center.

 

[Rob562]

As a side note.... HP was kinda stuck sponsoring Mission: Space when they bought out Compaq, who was the *original* sponsor of the attraction when it was first announced.

(Not that I'm saying that HP *didn't* want to sponsor it, I'm just saying that the contracts were already signed and were part of the merger. Though I forget if it was HP buying Compaq, or Compaq buying HP and keeping the more-recognizable name)

-Rob