New Tokyo Park Fizzles

[Oberon81]

Just saw this on Reuters about Disney's involvement with an urban style park in Tokyo. It has fizzled away and won't happen now. Did anyone hear of this before?

http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUST1610620081007

 

[shoppingnut]

Interesting.

 

[Kamikaze]

Not a 'park'. It was to be like Downtown Disney.

 

[malice]

Not a 'park'. It was to be like Downtown Disney.

not like downtown disney but more like sanrio puroland and sega joyopolis (and stateside, the legoland discovery center in chicago): indoor themed environments with a few attractions and modest shopping and dining options meant for a few hours of diversion.

 

[EpcotServo]

not like downtown disney but more like sanrio puroland and sega joyopolis (and stateside, the legoland discovery center in chicago): indoor themed environments with a few attractions, shopping and dining meant for a few hours of diversion.

That sounds awesome.

 

[DisneyMusician2]

Didn't Disney try something similar to this in Chicago? Or wasn't it at least one the table?

 

[dreamfinder]

Didn't Disney try something similar to this in Chicago? Or wasn't it at least one the table?

I do believe there was a DisneyQuest in Chicago. Or at the least plans to open one.

 

[RiversideBunny]

Why do they keep trying to go outside their core business, which is theme parks and movies and TV?

IMHO

 

[Oberon81]

I think the Disney Quest in Chicago closed a long time ago?

Really it would help drive the consumers motivation to visit one of the large parks by exposing the public in out of reach areas to what Disney had to offer. But I think that would only work in Mid-West, North East, and Pacific Northwest areas.

Was any of this alluded to previously? Is Disney's new marketing tactic, to catch people by surprise? When will they try viral marketing?

 

[kimmychad]

Why do they keep trying to go outside their core business, which is theme parks and movies and TV?

IMHO

trying to reach different demographics probably.

 

[ChrisFL]

Why do they keep trying to go outside their core business, which is theme parks and movies and TV?

IMHO

It was OLC, not Disney that wanted it. OLC owns the Tokyo parks and only pays Disney to help design them and for licensing, etc. OLC has no involvement in any movies or tv.

IMO it's probably a concern that there are too many other places already like this in Tokyo, like DisneyQuest, it may be difficult to make something that truly stands apart.