New name for Busch Entertainment Corporation
By Leah Zanolla
Dec 4, 2009
The Blackstone Group has announced that its recently acquired Busch Entertainment Corporation will change its name to SeaWorld Parks and Entertainment.
The Busch Entertainment Corporation is best known for its SeaWorld parks, even though it also operates Busch Gardens, Discovery Cove and Aquatica. The name change will "reflect SeaWorld's rich history." Group president Jim Atchison said, "SeaWorld is one of the world's most widely recognized and respected family travel brands."
By Leah Zanolla
Dec 4, 2009
The Blackstone Group has announced that its recently acquired Busch Entertainment Corporation will change its name to SeaWorld Parks and Entertainment.
The Busch Entertainment Corporation is best known for its SeaWorld parks, even though it also operates Busch Gardens, Discovery Cove and Aquatica. The name change will "reflect SeaWorld's rich history." Group president Jim Atchison said, "SeaWorld is one of the world's most widely recognized and respected family travel brands."