Marvel Developing Its Own Animation Branch For Projects Beyond 'What If?'
With the release of Black Widow and the finale of Loki happening almost simultaneously, Marvel fans now have to wait quite a while for the next piece of canonical content. That is, of course, the multiversally-set What If? Now, what makes What If? so notably different from every other previous...
thedisinsider.com
I think they think What If is going to do real well and would like to emulate the success of Into the Spider-Verse.