Iger is one slick CEO. Eisner groomed a good one before he left.It's important to understand that Bob Iger's corporation pays Adam Silver's corporation BILLIONS of dollars every year for the broadcast rights to NBA games via ESPN including the NBA Finals (the championship series) exclusively on ABC.
Bob Iger showed up to the opening of this facility because if Adam Silver is in town you damn well better make an effort. They are business partners on a multi-billion dollar level. I don't really care to argue whether the experience is a failure or why DisneyQuest failed, but discussions about why it exists in the first place need to be viewed through this lens.