Building on the $3 billion-plus Disney Princess brand, the Walt Disney Co. plans to launch a companion line in 2006 focused on fairies.
At the center of the merchandise line will be Tinker Bell, Peter Pan's pint-size pixie friend. Other fairies in the group would include a diverse lineup of Miss Bell's friends.
"It's for the little girls who have always wondered about Tinker Bell and her friends," said Mary Beech, vice president of Disney Princess and Girls Brands. Beech was in Orlando on Friday.
The Disney Princess line is a favorite among little girls ages 2 to 6, Beech said. From miniature look-alike dresses to roller skates and coloring books labeled in the Disney Princess theme, the line is one of the company's most popular and lucrative merchandise segments.
At the center of the merchandise line will be Tinker Bell, Peter Pan's pint-size pixie friend. Other fairies in the group would include a diverse lineup of Miss Bell's friends.
"It's for the little girls who have always wondered about Tinker Bell and her friends," said Mary Beech, vice president of Disney Princess and Girls Brands. Beech was in Orlando on Friday.
The Disney Princess line is a favorite among little girls ages 2 to 6, Beech said. From miniature look-alike dresses to roller skates and coloring books labeled in the Disney Princess theme, the line is one of the company's most popular and lucrative merchandise segments.