Mcdonalds and Disney

[Piebald]

Sorry if this has been posted before, or if I did it wrong since I've never posted any news on here. I didn't know whether to put this into the Disney Co. forum but I guess it says a lot about the animated movies Disney is coming out with ....



Fast-Food Chain Has Beef With Disney
McDonald's franchisees want to revamp their promotion deal with the entertainment giant.
By Richard Verrier, Times Staff Writer

When it comes to its relationship with Walt Disney Co., McDonald's Corp. is hardly lovin' it.
The world's largest fast-food chain wants to revamp its super-sized movie, home video and theme park promotion deal with Disney. Discontent with the pact is bubbling up to headquarters in Oak Brook, Ill., from powerful franchisees, who own most of the 30,000-plus McDonald's restaurants worldwide.
One of the beefs is that Burbank-based Disney isn't churning out animated blockbusters as it once did. Hit movies for kids drive successful fast-food promotions, enticing children to drag their parents into restaurants for the toys and other items that so often accompany cheeseburgers and fries.
When the Disney-McDonald's marketing deal was sealed in 1996, Disney was coming off a string of winners like "The Lion King" and "Aladdin." Since then, it has been hits and misses for McDonald's franchisees, who must purchase movie-related Happy Meal toys and pay for local advertising.

http://www.latimes.com/business/la-fi-disney14jun14,1,2811137.story

 

[TheDisneyGirl02]

That's interesting...maybe McDonald's can help get back to the great Disney films that we all love and miss!

I know that I have two Brother Bear toys on my desk...Rutt and Tuke, but that's it...and I got those not even going there for the toy.

Now, if DIsney would produce and make a great movie, I'd be there in a heartbeat to collect the toys.

TheDisneyGirl02

 

[netenyahoo]

They should just have toys based off of older things like princesses, Buzz or the parks. I think a series of toys based on ride vehicles at the parks would be awesome and would get me to eat there. McDonald's should be happy too that they are in the parks.

 

[careship]

ideas

They could have Disney Happy meals with park promotions like ride toys from the parks and you could use the toys to build your own DisneyWorld park. I would buy Happy Meals from now until I had them all and I hate McDonalds.

 

[Piebald]

I think they can do a lot with the 50th anniversary of Disneyland coming up. Also, 'The Incredibles' looks pretty cool...they could make little action figures of all of them or something?

 

[CTXRover]

The agreement does sound that it might be too stringent for McDonalds, I don't know. I think some of the franchise owners see Burger King with Shrek and are upset that McDonald's doesn't even have the option to try and get deals for other highly successful family films that aren't Disney. What McDonald's franchise owners might want to realize though is that you can't win them all. Burger King might be lucky to have Shrek in their wing right now, but to get there they had to help promote most of Dreamworks other films (if my memory serves me right), including the last year's animated Sinbad, a much bigger flop than even Disney's animated flops and other flops from the studio. And it even mentions in the article that Burger King hasn't had much success in the kid's meal promotions either, until Shrek. You can't get everything. Burger King got lucky with Shrek, McDonald's got lucky with Nemo last year. They'll probably get lucky again with Incredibles and could have something big to tie into the 50th anniversary of Disneyland next year. Not everything will strike gold for them, but I guess they want some options to not promote flops or straight-to-video sequels (but sometimes nobody knows what will flop or not till it opens)

Even if individual franchise members turn up the heat to the heads of McDonald's to drop Disney, I don't see Disney and McDonald's parting ways when the contract expires in 2007. From that article, I think both sides realize that there are things that work and things that don't with the 10 year deal they signed in 1996. I expect a different, but continuing relationship.

 

[TnkrBelPixiDust]

I love the toys that McDonalds has for Disney movies. When Lilo & Stitch came out I was there getting happy meals every week!!! I have a bunch of Stitch toys on my dresser and around my room lol! :hammer: