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I don't see it as a value proposition, but more of an evolution of G+ to deal with diminishing returns. With lower attendance (ironically partially as a result of negative guest perception of G+) the only way to maintain profitability is to focus on where people use the product. (MK and DHS). With the new baseline cost for the MK almost 100% higher than what it was a year ago, coupled with lower attendance, I think we are seeing the ultimate failings of this product. (They implemented a system no one likes, which lead to less people visiting, so they charge more for it, which result in less people using it, which causes an increase in negative perception, which results the less people visiting Disney, so they charge more for it to maintain profitability.... repeat)

[QUOTE="monothingie, post: 10654303, member: 17326"] I don't see it as a value proposition, but more of an evolution of G+ to deal with diminishing returns. With lower attendance (ironically partially as a result of negative guest perception of G+) the only way to maintain profitability is to focus on where people use the product. (MK and DHS). With the new baseline cost for the MK almost 100% higher than what it was a year ago, coupled with lower attendance, I think we are seeing the ultimate failings of this product. (They implemented a system no one likes, which lead to less people visiting, so they charge more for it, which result in less people using it, which causes an increase in negative perception, which results the less people visiting Disney, so they charge more for it to maintain profitability.... repeat) [/QUOTE]