Laura Bush Joins Disney’s “Reading Together” Campaign
BURBANK, CA (Business Wire) -- In its continuing effort to help encourage parents and caregivers to read with children, The Walt Disney Company has joined with Laura Bush, who will conduct special story readings for Radio Disney during the Playhouse Disney block, beginning Friday, Oct. 11 at 1:00 p.m., ET. In addition, Radio Disney will introduce celebrities reading some of their favorite selections later this fall. In support of DisneyHand, the worldwide outreach program for The Walt Disney Company, Mrs. Bush will host ten episodes of “Reading Together with Laura Bush,” as well as provide reading tips to help motivate “Reading Together” within the home. Mrs. Bush will personally read three children’s books, beginning with “Lilly’s Purple Plastic Purse” by Kevin Henkes, “The Chicken Sisters” by Laura Numeroff and a special presentation of “Martin’s Big Words” by Doreen Rappaport. Radio Disney’s participation in the “Reading Together” initiative coincides with the 2002 National Book Festival, which will be held Oct. 12 on the West Lawn of the US Capitol and the National Mall, and is sponsored by the Library of Congress and hosted by Laura Bush. The festival, which celebrates books and the joy of reading, will feature more than 70 award-winning and nationally known authors, illustrators, and storytellers. Radio Disney’s “Reading Together with Laura Bush” programming is part of a company-wide “Reading Together” effort to encourage families to spend time sharing books. The initiative features celebrity readings and reading tips helpful to both children and parents. “Reading Together” is also a primary component of ABC Cable Network Group’s “Learning Together” campaign, designed to encourage family involvement in a child’s learning process.
BURBANK, CA (Business Wire) -- In its continuing effort to help encourage parents and caregivers to read with children, The Walt Disney Company has joined with Laura Bush, who will conduct special story readings for Radio Disney during the Playhouse Disney block, beginning Friday, Oct. 11 at 1:00 p.m., ET. In addition, Radio Disney will introduce celebrities reading some of their favorite selections later this fall. In support of DisneyHand, the worldwide outreach program for The Walt Disney Company, Mrs. Bush will host ten episodes of “Reading Together with Laura Bush,” as well as provide reading tips to help motivate “Reading Together” within the home. Mrs. Bush will personally read three children’s books, beginning with “Lilly’s Purple Plastic Purse” by Kevin Henkes, “The Chicken Sisters” by Laura Numeroff and a special presentation of “Martin’s Big Words” by Doreen Rappaport. Radio Disney’s participation in the “Reading Together” initiative coincides with the 2002 National Book Festival, which will be held Oct. 12 on the West Lawn of the US Capitol and the National Mall, and is sponsored by the Library of Congress and hosted by Laura Bush. The festival, which celebrates books and the joy of reading, will feature more than 70 award-winning and nationally known authors, illustrators, and storytellers. Radio Disney’s “Reading Together with Laura Bush” programming is part of a company-wide “Reading Together” effort to encourage families to spend time sharing books. The initiative features celebrity readings and reading tips helpful to both children and parents. “Reading Together” is also a primary component of ABC Cable Network Group’s “Learning Together” campaign, designed to encourage family involvement in a child’s learning process.