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As opposed to the industry standard of 55%
Directly from article:
“Disney is also requiring theaters to reserve at least four weeks in their largest auditorium for “Star Wars: The Last Jedi” screenings. No screenings can be pulled from the schedule without Disney’s “permission.
If theater owners violate either of those conditions, Disney reserves the right to charge an additional 5 percent of ticket sales revenue as a penalty.”
As opposed to the industry standard of 55%
Directly from article:
“Disney is also requiring theaters to reserve at least four weeks in their largest auditorium for “Star Wars: The Last Jedi” screenings. No screenings can be pulled from the schedule without Disney’s “permission.
If theater owners violate either of those conditions, Disney reserves the right to charge an additional 5 percent of ticket sales revenue as a penalty.”