LA Times put Little Mermaid at $100 million

Ignohippo

Well-Known Member
I know that an amusement park I worked for would add the advertising budget in with the cost of the ride. They would say the ride cost $7 mil when really the ride cost 5 and the advertising for the year was the other 2. Creative bookkeeping.
 

Lee

Adventurer
Have you got anymore details?

I understand that the WDW version is also at the $100 million.

I'm hearing that the $100mil figure is ballpark (actually a little less), and includes the r/d costs, site work, construction of the building, sets and ride system, building the Ariel AAs, the bill for the other AAs, etc.

Wonder what Indy or ToT's budget would look like if all that were factored in.
 

njDizFan

Well-Known Member
I always assumed that the $ amount quoted for a project would include everything from r/d to full completion.:shrug:
 

Lee

Adventurer
I always assumed that the $ amount quoted for a project would include everything from r/d to full completion.:shrug:

Not exactly.
Take Soarin. It was fully developed and installed at DCA for $Xmil. Years later, Epcot gets one without having to pay a dime of the development costs, and therefore only sets them back $xmil.

The costs you see thrown around for various attractions are never 100% correct, and are often used to generate a certain reaction.
Saying a D-ticket dark ride like TLM costs $100mil tends to raise peoples excitement level for the attraction.
On the other hand, a ride like M:S cost so much that we will likely never get the real figure. Those with access to the numbers know that people would be shocked at how much was spent on an attraction that has never quite lived up to it's expectations. (Though I like it....)

Sometimes, they are just plain ashamed of the numbers...or at least they ought to be. (*cough*Pooh at DL*cough)

Mermaid is a tough one to gauge since it is being developed simultaneously for two parks, meaning that they share much of the involved costs. A well known fact in Imagineering is that the odds of getting a project greenlit go WAY up when it is a project that can be built for two parks at once (TSMM, SM at DL and HKDL, Mermaid, Star Tours, etc). More bang for their buck.
 

unkadug

Follower of "Saget"The Cult
Not exactly.
Take Soarin. It was fully developed and installed at DCA for $Xmil. Years later, Epcot gets one without having to pay a dime of the development costs, and therefore only sets them back $xmil.

The costs you see thrown around for various attractions are never 100% correct, and are often used to generate a certain reaction.
Saying a D-ticket dark ride like TLM costs $100mil tends to raise peoples excitement level for the attraction.
On the other hand, a ride like M:S cost so much that we will likely never get the real figure. Those with access to the numbers know that people would be shocked at how much was spent on an attraction that has never quite lived up to it's expectations. (Though I like it....)

Sometimes, they are just plain ashamed of the numbers...or at least they ought to be. (*cough*Pooh at DL*cough)

Mermaid is a tough one to gauge since it is being developed simultaneously for two parks, meaning that they share much of the involved costs. A well known fact in Imagineering is that the odds of getting a project greenlit go WAY up when it is a project that can be built for two parks at once (TSMM, SM at DL and HKDL, Mermaid, Star Tours, etc). More bang for their buck.


latimes.com said:
The remaking of Disney California Adventure will continue in 2011 with the debut of the $100-million Ariel’s Undersea Adventure, a family-friendly, E-ticket dark ride that will take visitors on a musical underwater journey themed to “The Little Mermaid” animated movie.

Interesting that it will be an "E" ticket on the west coast but a "D" ticket on the east.

Are we getting a shaft or this just PR hype?
 

Captain Neo

Well-Known Member
Little Mermaid is actually somewhere between an E and a D-ticket. It will be better than the fantasyland dark rides but its not quite a Haunted Mansion or It's a Small World. It will have lavish sets and lots of AA's though which is something we haven't seen from Disney in a decade.
 

RSoxNo1

Well-Known Member
Some info from Lutz's most recent article about Mermaid. It could help explain the ride time...

The California version of Little Mermaid (shown above) will bring a nice upgrade to the overall park capacity for DCA, with an hourly ridership pegged at just over 1,800 riders per hour.

The Omnimover is scaled very similarly to the Haunted Mansion, which is a people-eater that routinely hosts over 2,100 riders per hour. However, the Imagineers wanted to slow down the system just a bit from the faster Haunted Mansion speed to allow riders to take in all the scenery and sophisticated animatronics. On Haunted Mansion, the scenes are all dimly lit and the animatronics are mostly extremely basic, and really not much more advanced than a slightly animated mannequin with dramatic lighting. But Mermaid’s show scenes will be finely detailed and much brighter than Haunted Mansion, so there was no fear of ruining the illusion if riders peeked at a scene too long. The 1,800 per hour figure for this new ride is certainly going to surpass the 50 to 75 people per hour that were the average totals for the old Golden Dreams movie that once occupied this space.

But the big Mermaid building is tightly wedged into the land between Redwood Creek Challenge Trail and the DCA parade route, so they used nearly every square foot of space for the show, with not much left over for queue. Because of the space squeeze out in front of the attraction, TDA decided to cancel plans to offer Fastpass for the California version of this big, fancy ride with a budget of nearly $100 Million. The Florida version of the ride, to open in 2012, will have Fastpass only because the Orlando executives handed over a bigger chunk of their property for the sprawling queue that a proper Standby line needs at a Fastpass attraction.
 

SeaCastle

Well-Known Member
I was reading an older Al Lutz column (the one that came out after DCA's expansion was announced), and he explains the scope of the project:

Even though this brand new Omnimover ride will be long and lushly themed, showcasing every major musical number from the movie, there is a current thought that labeling this as an E Ticket might raise expectations to a level where people expect a wild thrill ride or a 15 minute long Pirates of the Caribbean type experience. So instead of calling it a "Super D Ticket" or a "Family E Ticket", the term "major attraction" is currently being used to describe this expensive new musical ride. The big Little Mermaid show building alone is already looking DisneySea-esque to many observers, and the accompanying play area and fanciful water garden alone will certainly bring more people to the area than Golden Dreams currently does.

Hopefully this helps to clear up the D/E-ticket debate.
 

aladdin2007

Well-Known Member
Im confused about the name of the ride. The wall in fantasyland and some pr stuff state Under the Sea, Journey of the Little Mermaid yet no one seems to be calling it that...... and California is Ariels Undersea Adventure.........anyone know which one will stick for here? I kinda like Journey,,,so many things already have adventure tacked on as it is.
 

_Scar

Active Member
Im confused about the name of the ride. The wall in fantasyland and some pr stuff state Under the Sea, Journey of the Little Mermaid yet no one seems to be calling it that...... and California is Ariels Undersea Adventure.........anyone know which one will stick for here? I kinda like Journey,,,so many things already have adventure tacked on as it is.


Don't worry, it will always be reffered to as TLM here :P
 

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