Kim Possible To Hit the Big Screen
Books, toys, a radio single, even a feature film were in the works before Disney Channel's newest superhero--high school student Kim Possible-- debuted in last month's series-opening battle with the sinister Drakken, says The Hollywood Reporter. A strong premiere for the primetime animated series June 7 and steady ratings growth offer early vindication of this strategy. While Disney is noted for translating hit movies into other media and product lines, Kim Possible marks the first time that a TV show has been given the companywide support usually reserved for theatrical releases, said Adam Sanderson, senior vp brand marketing at ABC Cable Networks Group. "With a feature, it's all about hitting your release date--that build, build, build," Sanderson said. "In television, getting to your first day on the air is just your first day on the road. The challenge is to sustain that and build it over a long period of time."
Books, toys, a radio single, even a feature film were in the works before Disney Channel's newest superhero--high school student Kim Possible-- debuted in last month's series-opening battle with the sinister Drakken, says The Hollywood Reporter. A strong premiere for the primetime animated series June 7 and steady ratings growth offer early vindication of this strategy. While Disney is noted for translating hit movies into other media and product lines, Kim Possible marks the first time that a TV show has been given the companywide support usually reserved for theatrical releases, said Adam Sanderson, senior vp brand marketing at ABC Cable Networks Group. "With a feature, it's all about hitting your release date--that build, build, build," Sanderson said. "In television, getting to your first day on the air is just your first day on the road. The challenge is to sustain that and build it over a long period of time."
