![blogmickey.com](https://blogmickey.com/wp-content/uploads/2019/10/test-track-disney-promo.jpg)
January 2020 Walt Disney World Refurbishments
Walt Disney World news, photos, and reviews! We provide you with daily news from the Walt Disney World theme parks and beyond
![blogmickey.com](https://blogmickey.com/wp-content/uploads/2023/03/cropped-blog-mickey-logo-april-2023-32x32.png)
I'm a fan of them keeping the design studio and instead making the car you build have more of an impact on the ride.I’d be a fan of them destroying the Test Track design studio and post studio “merge” and instead let me clean garbage cans. That is a far less painful alternative![]()
I'm a fan of them keeping the design studio and instead making the car you build have more of an impact on the ride.
I feel like the attraction will remain IP-less so long as Disney has a sponsor paying them for the space. Chevy seems to keep hanging on there.
While many entities no longer see the value in theme park sponsorships, car companies still like the physical presence. GM made a deal with Shanghai to sponsor Tron recently and show no signs of pulling out in 2027, when I believe their Test Track sponsorship contract is up for renewal. When that time comes, the ride is likely to see some changes, hopefully all for the better this time.
But that’s a long way away.
Chevy and GM are IPs.
They just don't happen to be Disney IPs from a famous movie, but they're still IPs being synergistically hawked at these attractions.
That's interesting. I guess I never thought about Chevy and GM as intellectual property. Because they produce actual tangible merchandise. They sell a physical product, not creative content. Test Track is just an advertisement to them. I'm not sure there's a lot of true "synergy" there.Chevy and GM are IPs.
They just don't happen to be Disney IPs from a famous movie, but they're still IPs being synergistically hawked at these attractions.
That's interesting. I guess I never thought about Chevy and GM as intellectual property. Because they produce actual tangible merchandise. They sell a physical product, not creative content. Test Track is just an advertisement to them. I'm not sure there's a lot of true "synergy" there.
Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.