Incredibles lacks staying power

[speck76]

This week, The Incredibles has averaged about $400K per weekday in ticket sales, meanwhile, The Polar Express is topping over $1million per day. (Spongebob around $275K).

A little comparison of Pixar movies:

Week 1
Toy Story $34.5million
A Bug's Life $12.9million
Toy Story 2 $23million
Monster's Inc $76.6million
Finding Nemo $97.4 million
The Incredibles $93million

Week 2
Toy Story $24.6million
A Bug's Life $38.6million
Toy Story 2 $65.9 million
Monster's Inc $57million
Finding Nemo $65.6million
The Incredibles $58million

Week 3
Toy Story $17.3million
A Bug's Life $20.7million
Toy Story 2 $33.0million
Monster's Inc $34.5million
Finding Nemo $44.3million
The Incredibles $39.6million

Week 4
Toy Story $17.1million
A Bug's Life $14.0million
Toy Story 2 $27.1million
Monster's Inc $26.7million
Finding Nemo $32.6million
The Incredibles $26.1million

Week 5
Toy Story $27.0million
A Bug's Life $18.0million
Toy Story 2 $27.9million
Monster's Inc $10.8million
Finding Nemo $23.8million
The Incredibles $10.6million (LAST PLACE)

Week 6
Toy Story $23.1million
A Bug's Life $23.2million
Toy Story 2 $29.2million
Monster's Inc $8.0million
Finding Nemo $18.7million
The Incredibles (not there yet)

Week 7
Toy Story $8.6million
A Bug's Life $10.6million
Toy Story 2 $16.1million
Monster's Inc $6.8million
Finding Nemo $13.9million
The Incredibles (not there yet)

 

[Legacy]

Hmmm...

I think a BIG reason for that is because of the strong movies that have been released in recent weeks. This holiday season is filled with some big contenders, so I think The Incredibles is simply getting pushed out by shear numbers. I think DVD sales will be more telling.

 

[PhotoDave219]

Speck, perhaps this has more to do with Disney releasing a movie in November thats obviously made for Summer audiences? Could we not easily add another 100-150 mil if this had come out in May or June?

Is this a true lack of staying power or just poor decisions comming out of Burbank?

 

[dxwwf3]

Speck, perhaps this has more to do with Disney releasing a movie in November thats obviously made for Summer audiences? Could we not easily add another 100-150 mil if this had come out in May or June?

Is this a true lack of staying power or just poor decisions comming out of Burbank?

Exactly. Just look at something like The Emperor's New Groove. It almost made $100 million in a TERRIBLE release date. That was a summer movie all the way.

Even with more competition in the summer, you are still going to get stronger Monday-Thursday returns because it is the summer. I think that is what is hurting The Incredibles when comparing it to Nemo. I can't believe I haven't seen it yet. Of course I havent' been to the movies since Anchorman, so it's not like I've been bypassing it or anything. I just don't see alot of movies during this time of the year.

 

[speck76]

Speck, perhaps this has more to do with Disney releasing a movie in November thats obviously made for Summer audiences? Could we not easily add another 100-150 mil if this had come out in May or June?

Is this a true lack of staying power or just poor decisions comming out of Burbank?

Well, to be fair, the only Pixar film to have a summer release date is Finding Nemo.....every other film has had a November release.

I do think this is telling on why Cars was moved back to a summer release.

 

[dxwwf3]

Well, to be fair, the only Pixar film to have a summer release date is Finding Nemo.....every other film has had a November release.

Of course they were also released when the technology was new and it still had it's novelty. Alot of people saw the first couple Pixar films mainly because they were computer generated animated films. Not to say that that's the only reason they made money. They made money because they were good....REALLY good films. But the novelty has sort of worn off because of the way computer animated films have been thrown at us one after another the past couple of years.

 

[speck76]

Of course they were also released when the technology was new and it still had it's novelty. Alot of people saw the first couple Pixar films mainly because they were computer generated animated films. Not to say that that's the only reason they made money. They made money because they were good....REALLY good films. But the novelty has sort of worn off because of the way computer animated films have been thrown at us one after another the past couple of years.

so....CGI is starting to fade? Maybe the general public no longer looks at Pixar films as "something special", maybe the other studios have caught up? Maybe "The Incredibles" is facing the same problems that Atlantis and Treasure Planet faced.....this film is too targeted to a specific market, it is not getting the kiddies like the others did.

 

[dxwwf3]

so....CGI is starting to fade? Maybe the general public no longer looks at Pixar films as "something special", maybe the other studios have caught up? Maybe "The Incredibles" is facing the same problems that Atlantis and Treasure Planet faced.....this film is too targeted to a specific market, it is not getting the kiddies like the others did.

No I don't think that CGI is starting to fade, as much as it's no longer "new". I think that was one of the reasons the earlier films were so successful. Sort of like "We have to go see this new thing". I could be wrong though.

But I agree that other studios have caught up. Dreamworks and Fox have both put out some pretty good films in the CGI format.

And it's not like The Incredibles is a bomb or anything either. I'm sure it will do EXTREMELY well on DVD.

 

[NemoRocks78]

From the look of things, it doesn't look like it'll top the $300 million mark.....

 

[Legacy]

From the look of things, it doesn't look like it'll top the $300 million mark.....

You're probably right, but you have to look at its release date. Incredibles could have easily done better with a better opening date.

 

[speck76]

You're probably right, but you have to look at its release date. Incredibles could have easily done better with a better opening date.

but as I stated prior, every previous Pixar film had a similar opening date EXCEPT for Nemo.

 

[PhotoDave219]

Didnt know that.... But if you look at the movie (PG raited and all), it doesnt have the same audience in mind. This one is for the wee bit older ones.....

 

[speck76]

Didnt know that.... But if you look at the movie (PG raited and all), it doesnt have the same audience in mind. This one is for the wee bit older ones.....

...which Cars seems to be targeted for also. I jsut don't know if this is a great idea for Pixar.....being that they are potentially "on there own" after Cars, they are not big enough yet to NOT have every film be a major blockbuster......one or two duds could be the end of the company.

 

[NemoRocks78]

Weekend Estimates from BoxOfficeMojo:

1. Ocean's Twelve - $40,880,000
2. Blade: Trinity - $16,125,000; $24,549,000
3. National Treasure - $9,978,000; $124,217,000
4. The Polar Express - $9,765,000; $110,003,000
5. Christmas with the Kranks - $7,600,000; $54,771,000
6. The Incredibles - $5,045,000; $232,582,000
7. The SpongeBob SquarePants Movie - $4,360,000; $73,599,000
8. Closer - $3,750,000; $13,755,000
9. Finding Neverland - $1,692,000; $14,213,000
10. Alexander - $1,405,000; $32,521,000

Looks like it's even going to have a tough time hitting $250 million.