Ignite the Night

[SuddenStorm]

In today's edition of 'old Disneyland marketing slogans I never thought we'd see again', Disneyland has brought back Be There when the Night Ignites!

This dates back to '92 when it was the slogan for Fantasmic-

During this marketing campaign, the Rodney King riots occured- and as the story goes, this caused Disneyland to quietly discontinue the slogan.

 

[CaptinEO]

In today's edition of 'old Disneyland marketing slogans I never thought we'd see again', Disneyland has brought back Be There when the Night Ignites!

View attachment 634805

This dates back to '92 when it was the slogan for Fantasmic-

View attachment 634806

During this marketing campaign, the Rodney King riots occured- and as the story goes, this caused Disneyland to quietly discontinue the slogan.

Wow I'm surprised this is back especially since we even had riots just 2 years ago all over the nation.

 

[SuddenStorm]

Wow I'm surprised this is back especially since we even had riots just 2 years ago all over the nation.

I'm just endlessly fascinated by which areas of Disneyland history they choose to embrace and bring back, and which areas they choose to reject and disown.

In this case, I'm going to assume that it was someone in marketing that hasn't done their homework and doesn't know about the original 'be there when the night ignites' campaign, and thought it was a catchy slogan they came up with or something. Though the optimist in me hopes it's a callback to the original Fantasmic! campaign and that they have something incredible in store for when it debuts next month....

 

[MarvelCharacterNerd]

You'll know it's intentional if at the end of the run they warn you to see it now before it "glows away forever"!