I'm currently a full time student in college studying Business Administration. I find myself doing project or reports on Disney whenever possible. Along the way I always find something new out. This time it happened to be how Disney started out in the merchandise business and here it is.
While the cartoons were gaining popularity in the movie houses, the Disney staff found that merchandising the characters was an additional source of revenue. When a man in New York offered Walt $300 for the license to put Mickey Mouse on some pencil tablets he was manufacturing. Walt Disney needed the $300, so he said okay. That was the start of Disney merchandising. Soon there were dolls,dishes,toothbrushes,radios,figures- almost everything you could think bore likeness. The first Mickey Mouse book was published in 1930, as was the first Mickey Mouse newspaper comic strip.
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While the cartoons were gaining popularity in the movie houses, the Disney staff found that merchandising the characters was an additional source of revenue. When a man in New York offered Walt $300 for the license to put Mickey Mouse on some pencil tablets he was manufacturing. Walt Disney needed the $300, so he said okay. That was the start of Disney merchandising. Soon there were dolls,dishes,toothbrushes,radios,figures- almost everything you could think bore likeness. The first Mickey Mouse book was published in 1930, as was the first Mickey Mouse newspaper comic strip.
Post your best info and follow
