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This sums up my view.


Adding IP to pirates had a quick boost but overall the longer term impact will be to date the attraction. The original pirates was timeless in part because it had no tie ins. Adding Depp, Rush etc places it in people’s minds as a noughties ride.


I think a lot of the modern rides with screens and stars will have the same issues. How would people feel know with a Nicholas Hammond spider man ride or bill bixby as dav  banner in a hulk attraction?


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