Harry Potter Chocolates going Fair Trade by end of the year

RandomPrincess

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Original Poster
http://www.washingtonpost.com/news/...-won-a-four-year-fight-against-child-slavery/

This move will insure the chocolate frogs and other treats our kids enjoy in the parks will not be made using child or slave workers.

The Harry Potter Alliance - A fan charity organization had been campaigning for this change along with other partner organizations since 2010.

From the article -

“If ‘Harry Potter’ [as a franchise] were to be in alignment with the values of Harry Potter [himself], it could be a real symbolic and coherent victory,” Slack said. ” ‘Harry Potter,’ more and more, is becoming a classic, and one that children are growing up on, with all seven books having been written. It’s part of the culture. It represents righteousness, nobility, love, so much beauty and a place of safety that people go to, and moral authority. If the ‘Harry Potter’ brand were to move something like fair trade, it would be making a statement that not only is the ‘Harry Potter’ brand a cut above the rest but that [other franchises] have to catch up to it.”

The Harry Potter Alliance started organizing members in conjunction with another anti-slavery group, Walk Free, to petition the company to be open about its findings and to record videos called Howlers (borrowed from the magical scoldings in Rowling’s books), shaming the company for its pace. They got in touch with Rowling’s lawyer, who made inquiries. Walk Free even had a plan to loft a Dark Mark (a sign of Voldemort’s followers) over Warner Bros.’ studio facilities.

The pressure worked. And as advocacy campaigns go, this one has ended rather amicably, with Warner Bros. thanking the Harry Potter Alliance for “your partnership throughout our discussions on this important issue,” and Slack and Walk Free both emphasizing their praise for the company.

One reason for the outcome might have been that the parties had shared interests. Like Warner Bros., the Harry Potter Alliance wants to keep J.K. Rowling’s creation in good standing. And like the alliance, Walk Free has an interest in finding new ways to spread messages about social justice and inequality.

More in the article -
http://www.washingtonpost.com/news/...-won-a-four-year-fight-against-child-slavery/
 
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